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Ambient Insight: We put Research into Practice


We identify revenue opportunities for suppliers.
Ambient Insight is an integrity-based market research firm that uses predictive analytics to identify revenue opportunities for suppliers.

We Are Unique
Ambient Insight is unique because we analyze all the buying segments including: consumer, K12, higher education, local and state government, federal government, corporations, non-profits, and healthcare.

We Are Dependable
As an integrity-based market research firm, we serve our clients with:

  • Ethical business practices that help clients reduce dependencies on external consultants, including ourselves
  • Targeted research on revenue opportunities, product revenue forecasts, and emerging markets
  • Feasibility studies on new products and business models
  • Consultations on new business development
  • Consultations on learning prototype and product design, development, and delivery frameworks

We Are Precise
Our research methodology is based on predictive analytics. Ambient Insight provides market revenue forecasts using our proprietary Evidence-based Research Methodology (ERM).

The ERM is a predictive analysis that identifies revenue opportunities for suppliers. There are four key iterative components of the ERM process:

  • Isolate target market via leading and lagging indicators
  • Define the potential market revenue boundaries
  • Triangulate the baseline market revenue
  • Forecast the Total Addressable Market (TAM) for specific products


Diagram of Ambient Insight's Evidence-based Research Methodology

View Ambient Insight's Research Taxonomy
(19 Pages- 1.1MB PDF Document)
Includes Research Methodology, Buyer Segmentation, Product Definitions, and Pricing Models



For more information about our research, contact us at Image:  Send e-mail info@ambientinsight.com.
News  

News Release US Mobile Learning Forecasts Revised Upward
Posted April 27, 2008
Ambient Insight has revised their US Mobile Learning forecasts upward due to the boom in demand for mobile edugames, the steady uptake of handheld decision support in healthcare, and the rapid adoption of wireless performance support in the verticals.
News Release Microsoft Launches Greer's New Mobile Series
Posted March 19, 2008
Tyson Greer's new mobile technology articles are now available on the Microsoft Windows Mobile site. The articles include industry insights and practical advice on a variety of mobile technologies.
News Release Is the Learning Industry Recession-proof?
Posted February 27, 2008
Recession can be good for certain types of learning-product suppliers. According to a new longitudinal study by Ambient Insight, capital is flowing to learning technology companies at the highest rate since the last recession. This time it's different.
News Release US eLearning Market Reaches $13.6 Billion in 2007
Posted November 29, 2007
Ambient Insight today announced a newly revised forecast on the US eLearning market called, "The US Market for Self-paced eLearning Products and Services: 2007-2012 Forecast and Analysis."
News Release Risky Business: Greer's New Mobile Security Article
Posted November 23, 2007
Tyson Greer's new article, "Risky Business: The Mobile Device Security Disconnect" is the featured viewpoint in the latest Microsoft Security Newsletter.
News Release Adkins Keynotes at NIIT's Annual Partner Summit
Posted November 18, 2007
On November 15th, Sam S. Adkins, Ambient Insight's Chief Research Officer, was the keynote speaker at NIIT's annual partner summit in San Jose.
News Release Greer Goes Global: Syndicated Internationally
Posted November 12, 2007
Ambient Insight is proud to announce that Tyson Greer's series of articles on mobile technology has been syndicated across the globe in ten different languages.

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