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By Tyson Greer, Chief Executive Officer
Seattle, WA (PRWEB) January 6, 2009 -- According to a new research report by Ambient Insight, despite the current financial crisis, the US market for Mobile Learning products and services is growing at a five-year compound annual growth rate (CAGR) of 21.7% and revenues reached $538 million in 2007. The data indicate that the demand is relatively immune from the recession.
"2008 was the tipping point for Mobile Learning. In the last 12 months all the major educational publishers have launched mobile content," reports Sam S. Adkins, Chief Research Officer. "There has been an explosion of new services and technology products. Additionally, private investment firms injected a significant amount of capital into the market. In 2008, Mobile Learning went mainstream."
Ambient Insight's new report is called "The US Market for Mobile Learning Products and Services: 2008-2013 Forecast and Analysis" and analyzes expenditures by eight buyer segments: consumer, corporate, state and local government, federal government, PreK-12 academic, higher education, non-profits, and healthcare.
An free Executive Overview of the report can be found at:
http://www.ambientinsight.com/Reports/MobileLearning.aspx
"In spite of the recession, if not because of it, the leading indicators point to a healthy demand for Mobile Learning products," comments CEO Tyson Greer. "This report provides extensive examples of competitors, products, and buying behavior to help suppliers understand the market. This kind of data is indispensable in recessionary business environments. The current market offers significant revenue opportunities for suppliers."
The analysis includes a five-year forecast for ten types of packaged content, four types of services, and three types of technology. The research indicates that the demand for packaged content is growing by 25.8%, the demand for services is growing by 36.2 %, and demand for technology is growing by 7.6%.
"The major players are 'on board.' Yet, the demand is now large, and the barriers-to-entry are still low, so new suppliers are entering the market at a steady pace," adds Adkins. "Clearly, the product is recession resilient and the 'market creation' phase for Mobile Learning is over."
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