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Worldwide eLearning Market Surges to $27.1 Billion in 2009

Ambient Insight Reports Strong Global Demand for eLearning

By Tyson Greer, Chief Executive Officer

Seattle, WA - February 14, 2010 - The global market for Self-paced eLearning reached US$27.1 billion in 2009 according to a new report by Ambient Insight called, "The Worldwide Market for Self-paced eLearning Products and Services: 2009-2014 Forecast and Analysis." The demand is growing by a five-year compound annual growth rate (CAGR) of 12.8% and revenues will reach $49.6 billion by 2014.

"North America will be the top buying region throughout the 2009-2014 forecast period. In the 2009 market, Western Europe accounted for the second highest expenditures," reports Chief Research Officer, Sam S. Adkins. "By 2014, Asia will overtake Western Europe and account for the second highest global expenditures after North America."

This report forecasts the expenditures for five types of Self-paced eLearning products and services across seven regions: North America, Latin America, Western Europe, Eastern Europe, Asia, Middle East, and Africa.

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"The compound annual growth rate in Asia is growing by a breathtaking 33.5%," comments CEO Tyson Greer. "The revenue opportunities in specific countries in the region are attracting suppliers and investors from all over the world. The demand in Eastern Europe is growing by 23.0% and vibrant outsourcing hubs serving the export market have emerged in that region."

For each region, revenues are forecast for five types of Self-paced eLearning products and services: Packaged content, custom content development services, learning platform and tool hosting services, authoring software and tools, and installed learning platforms. Expenditures are often heavily concentrated in specific countries in a region and this report ranks those countries for suppliers.

"The aggregation of demand across all regions shows that the demand is positive for each product type. However, this aggregate pattern can be misleading and the demand can be strikingly different in each region," adds Adkins. "The demand for a specific product type can be much higher (or lower) in a particular region. This report provides a product analysis for each region."

This report is designed to help suppliers create global business models, develop regionally-competitive products, expand into regional markets, and generate revenues and profits in regional supply chains.

To learn more about our research, send e-mail to Image:  Send e-mail info@ambientinsight.com.

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