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By Tyson Greer, Chief Executive Officer
Seattle, WA - December 20, 2011 - Ambient Insight is proud to announce that global game industry executive Aaron Pulkka has joined our Board of Advisors. Aaron will serve as Ambient Insight's primary advisor on worldwide trends and markets in mobile/social gaming and edutainment, particularly in the North American and Asian markets.
Aaron is a leading international expert on next-generation game development. He is known for his expertise in game development, China/West relations, business development, distributed production models, technology trends, and intellectual property evaluation. His extensive experience working on collaborative production projects spanning five continents gives him a unique perspective on global markets.
He has frequently been invited to speak at conferences in North America, Asia, and Europe. He has been asked to evaluate training programs at schools and companies, and to facilitate education plans that match the real world working needs of game developers. Aaron is the CEO of Rabbx, a global game production company headquartered in Los Angeles.
"We're exceptionally pleased to be working with Aaron. His multifaceted background—both technical and creative—is a rare combination that has enabled his success in developing innovative and profitable digital entertainment," said Ambient Insight's CEO Tyson Greer. "Aaron's experience in initiating and managing outsourcing resources worldwide has contributed to his depth of understanding of the global development market."
Prior to co-founding Rabbx in 2011, Aaron worked for several interactive entertainment companies, including Walt Disney, Sony, and Activision Blizzard. His background, particularly in global game production, has given Aaron a worldwide perspective on markets in developed and developing economies, and a worldview of trends in digital gaming.
"I'm looking forward to working with Ambient Insight because of their acumen in analyzing the mobile, social, and game-based learning markets," commented Aaron. "Ambient Insight spots trends and provides the data that companies need in order to make smart decisions and actionable plans."
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