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By Sam S. Adkins, Chief Research Officer
Seattle, WA - June 8, 2011 - According to a new report by Ambient Insight, the US corporate market for Self-paced eLearning products and services reached $6.8 billion in 2010. The five-year compound annual growth rate (CAGR) is essentially flat at 0.9% and revenues will reach $7.1 billion by 2015.
The report is called "The US Corporate Market for Self-paced eLearning Products and Services: 2010-2015 Forecast," and analyzes expenditures by four company sizes: small, medium, large, and enterprise. The report also provides forecasts for ten vertical industries and a revenue breakout of ten content areas by subject matter.
A free executive overview is available at:
http://www.ambientinsight.com/Reports/eLearning.aspx
"The overall flat growth rate is due to the lingering effects of the recession, commoditization, and pricing pressures," comments Sam S. Adkins, Chief Research Officer. "It masks the robust demand in specific verticals. Seven of the ten verticals analyzed in this report have growth rates above the aggregate 0.9%."
In 2010, the corporate segment was the largest buying segment out of the eight buyer types tracked by Ambient Insight and accounted for 37.4% of the total US Self-paced eLearning market. By 2015, the corporate segment will still account for 29.6% of total expenditures in the US market.
"Overall aggregate growth may be slow, but revenues are very high," reports CEO Tyson Greer. "There are pockets of very high growth rates, which tend to correlate to untapped revenue. This report identifies the top revenue-generating products and isolates the untapped revenue opportunities for suppliers."
Revenues for six types of online learning products are forecast in this report: IT-related packaged content, non-IT packaged content, custom content services, hosted platform services, software tools, and installed learning technology.
"There are dozens of strong growth areas identified in this report," adds Adkins. "For example, although the overall growth rate for custom content development services is flat at 0.8%, the growth rate in the healthcare vertical is a breathtaking 45.1%. Clearly, there are significant revenue opportunities for informed suppliers."
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