By Tyson Greer, Chief Executive Officer
Seattle, WA - May 25, 2011 - The five-year compound annual growth rate (CAGR) for Mobile Learning in the US is 13.7% and revenues will reach $1.8 billion by 2015 according to a new report by Ambient Insight called, "The US Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis."
TThe report provides a detailed quantitative forecast and analysis of the US market that includes demand-side analyses, supply-side analyses, and the identification of revenue opportunities.
"Due to favorable market conditions, Ambient Insight has revised our US Mobile Learning revenue forecasts upward compared to our previous forecasts," reports Chief Research Officer, Sam S. Adkins. "In particular, we have revised the consumer, corporate, and healthcare forecasts significantly upward."
The demand-side analysis in this report forecasts the expenditures for mLearning in eight US buying segments: consumer, corporate, federal government, state/local government, PreK-12, higher education, non-profits/associations, and healthcare.
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"Mobile Learning is now recognized as an integral component of the vibrant mHealth industry," comments CEO Tyson Greer. "The more sophisticated products evolve around educational apps for children with disabilities and handheld decision support designed for clinical personnel."
The supply-side analysis in this report forecasts the expenditures for packaged content, custom content services, hosted platform services, software tools, and installed technology. Throughout the forecast period, the sales of packaged content will generate the highest revenue for suppliers. The content type with the highest growth rate is location-based learning.
"Ambient Insight has been using the perfect storm metaphor since 2006 to describe the US Mobile Learning market," adds Adkins. "We now see the storm lasting for the foreseeable future and it has become perpetual. The current US Mobile Learning market offers clear long-term revenue opportunities for suppliers."
Mobile Learning has entered the "value creation" phase of the product lifecycle. The value creation phase is characterized by innovation and wide adoption enabled by expanding distribution channels.
"Advanced features are now important to buyers," concludes Greer. "Suppliers are responding with extraordinary innovations such as location-based learning, mobile augmented reality, intelligent decision support, and 'smart' personal learning appliances. Clearly, the market conditions are favorable for creative Mobile Learning suppliers."