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Asia Mobile Learning Market Soared to $2.6 Billion in 2012

By Sam S. Adkins, Research Officer

Asia Generates the Highest Revenues for Mobile Learning on the Planet According to a New Ambient Insight Report

Seattle, WA - March 25, 2013 - The Mobile Learning market in Asia is in a boom phase. Mobile Learning revenues in Asia will reach a staggering $6.8 billion by 2017, according to a new Ambient Insight report called, "The Asia Market for Mobile Learning Products and Services: 2012-2017 Forecast and Analysis." Asia now accounts for 49% of all Mobile Learning revenues in the world.

In the 2012 market, Japan, South Korea, and China were the top buyers, respectively. By 2017, China will be the top buyer followed by India and Indonesia. The market conditions are extraordinarily positive, particularly in the developing economies.

Malaysia has the highest five-year growth rate in the region at a breathtaking 57.5%, followed by Thailand and Vietnam with equally impressive growth rates at 56.0% and 49.9%, respectively.

"Mobile Learning has spread like wildfire across Asia due in large part to a new product type we identified in 2009 called Mobile Learning value added services (VAS)," reports Sam S. Adkins, Chief Research Officer. "The Mobile Learning VAS offerings in Asia have low subscription prices, yet collectively, they already have over 200 million subscribers. The revenues are huge and will more than quadruple in Asia by 2017."

The free Abstract is available at: http://www.ambientinsight.com/Reports/MobileLearning.aspx

There are two sections in this report: a demand-side analysis and a supply-side analysis. Additionally, there is an index of suppliers competing in the region.

The demand-side section includes five-year forecasts for the following twenty countries: Australia, Bangladesh, Cambodia, China (including Hong Kong and Macao), India, Indonesia, Japan, Laos, Malaysia, Mongolia, Nepal, New Zealand, Pakistan, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam.

"By 2017, ten countries in Asia will be spending more on Mobile Learning than on eLearning," comments CEO Tyson Greer. "We call this the leapfrog effect. Buyers in Asia are not substituting Mobile Learning for eLearning, they are leapfrogging eLearning altogether. We see this happening in Africa as well."

The supply-side section provides revenue forecasts for five types of Mobile Learning products and services including: packaged content, value added services, custom content development services, authoring tools and platforms, and personal learning devices.

As of February 2013, Asia had 99 Mobile Learning VAS products, more than any other region and 45% of all Mobile Learning VAS products on the global market. Africa and Latin America have the next highest concentrations.

"While virtually all of the Mobile Learning VAS products on the market in Asia are offered by the device makers and telecoms, the content comes from third-party suppliers," adds Adkins. "This is now a lucrative distribution channel for digital education content publishers."

Over 140 Mobile Learning suppliers in specific countries in Asia are cited in this report. This will help international suppliers identify local partners, distributors, resellers, and potential merger and acquisition (M&A) targets.

To learn more about our research, send e-mail to Image:  Send e-mail info@ambientinsight.com.

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