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By Sam S. Adkins, Chief Research Officer
Seattle, WA - April 7, 2011 - Tyson Greer was invited by Fusion Productions and Disney Institute to deliver a plenary session on Mobile Learning at DigitalNow's annual event in Lake Buena Vista, Florida. Greer's plenary session is on April 8th and entitled, "Exponential Changes in Mobile Learning: Implication and Opportunities for Associations."
DigitalNow reports that the sold-out event includes, "The hottest topics presented by the world's foremost thought leaders on Global, Mobile, Leadership, and Learning." Fusion Productions and Disney Institute, two of the foremost authorities in adult educational design, produce the conference. The DigitalNow event brings together CEOs and leaders from some of the most influential professional, non-profit, and trade associations in America.
Tyson's presentation can be downloaded here:
Exponential Changes in Mobile Learning
Greer's plenary session will include an overview of the Mobile Learning industry including: trends, market catalysts and inhibitors. Greer will discuss key findings from Ambient Insight's latest Mobile Learning market research, including Location-based Learning and other content types. The session will include examples of products purchased by associations and member buying behaviors to help attendees understand this rapidly growing market.
"Ambient Insight has been using the perfect storm metaphor since 2006 to describe the US Mobile Learning market," adds Greer. "We now see the storm lasting for the foreseeable future so it has become a 'perpetual' perfect storm. Ambient Insight has revised our US Mobile Learning revenue forecasts upward compared to our previous forecasts, which have been published annually over the last six years."
Mobile Learning in the US is now part of a vibrant mobile ecosystem that includes relatively sophisticated advances in wireless broadband, mobile device technology, mobile commerce, near field communications (NFC), mobile advertising, mobile web browsing, handheld gaming, device-independent multimedia, location-based services, ebooks, and, of course, mobile apps.
"The US market for Mobile Learning products and services reached $958.7 million in 2010 and revenues will reach $1.82 billion by 2015," adds Sam S. Adkins, Chief Research Officer at Ambient Insight. "The 2010-2015 five-year compound annual growth rate (CAGR) for Mobile Learning across all buyer segments in the US is 13.7%. The growth rate in the association and non-profit segment is nearly twice as high at 26.1%."
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