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By Sam S. Adkins, Chief Research Officer
Seattle, WA - April 20, 2009 - Ambient Insight CEO Tyson Greer will present key findings from Ambient Insight's report called, "The US Market for Mobile Learning Products and Services: 2008-2013 Forecast and Analysis" during a Webinar entitled "Mobile Learning Innovation: Healthcare Leads the Way" hosted by Elluminate on April 22nd, 2009.
This Webinar will discuss the latest Mobile Learning technology innovations being used in the healthcare segment. By 2013, the healthcare segment will be the top buyer of Mobile Learning. The demand for Mobile Learning products and services in the healthcare segment is growing by 33.2%.
Attendees can review the description of the Webinar and register at:
"Mobile Learning Innovation: Healthcare Leads the Way".
Webinar Time: April 22, 2009 - 2pm Eastern/11am Pacific
Presenter: Tyson Greer, CEO, Ambient Insight
Register Now
This presentation will highlight new trends in buying behaviors and innovative new Mobile Learning products that are specific to the Healthcare field, but relevant to other markets. In turn, advances in Collaboration / Social Networking and in wireless body area networks (BAN) are also fueling innovation of new types of Mobile Learning products in the healthcare sector.
The healthcare segment was one of the early adopters of Mobile Learning and the market is now quite mature. The use of Mobile Learning is heavily concentrated in the clinical healthcare professions and products are often highly specialized for this demographic.
The US healthcare segment employs almost 13 million people and 6.5 million are clinical healthcare professionals, defined as those employees that provide direct medical care to patients. At least 28% of them, or 1.8 million people, are using personal digital assistants (PDAs), dedicated devices, and smartphones as part of their daily workflow.
A free Executive Overview of the Mobile Learning report is available at:
http://www.ambientinsight.com/Reports/MobileLearning.aspx
Virtually all of the new healthcare professionals entering the industry are experienced and dedicated mobile technology users and many were required to use the devices during their schooling. They expect to use the technology in their practice. There is a high degree of innovation occurring in the healthcare segment with new sophisticated products hitting the market at a rapid pace.
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