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By Sam S. Adkins, Chief Research Officer
The Microsoft Windows Mobile group has commissioned Tyson Greer to reprise her popular series of articles on the mobile user experience. The new series will revolve around the concept of "life on the fourth screen."
Her first series of articles, published in 2006 on the Windows Mobile site, attracted readers from around the globe. In the new series, Greer deals with the social and business implications of the new mobile society. Several articles focus on specific trends such as mobile information architecture, productivity, mobile gaming, mobile learning, privacy, security, and device management. She also reviews new smartphones, peripherals, tools, and applications.
Greer's new series will begin in September on the Microsot Windows Mobile site.
"The mobile device display is often called the fourth screen when industry analysts describe the progression from cinema, to television, to computer, and now to mobile devices," comments Greer. "I am fascinated by how people work, play, and learn on the fourth screen."
Greer is an industry-recognized "mobile maven" and excels at identifying new trends in mobile technology. She is an expert at isolating the persona of mobile users. "We are seeing a rapid evolution of mobile information architecture," comments Greer. "Developers and designers are applying the principles of this new discipline to create an astonishing array of user-centric mobile and handheld products. These new products are designed not only with an awareness of the user's device but also their task at hand and the context of the user's immediate environment."
Greer's 2006 Windows Mobile series can be found in the entirety in the Ambient Insight Resource Library:
Tyson Greer is the CEO of Ambient Insight, an R&D firm that tracks revenue trends in the US for new mobile platforms, devices, tools, applications, content, and services. The firm forecasts revenue opportunities for mobile and handheld products that increase workforce productivity, provide contextual decision support, and enhance personal knowledge acquisition.
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