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By Tyson Greer, Chief Executive Officer
Seattle, WA (PRWEB) April 27, 2008 -- Ambient Insight has revised their US Mobile Learning forecasts upward. The most significant catalysts in the current market are a boom in demand for mobile brain training games, the steady uptake of handheld medical decision support in the healthcare industry, and the rapid adoption of mobile performance support tools in the corporate verticals.
Ambient Insight has revised forecasts upward in two reports: "2007-2012 US Market for Handheld and Mobile Game-based Learning Products", and the forthcoming report called,
"2008-2013 US Market for Mobile Learning Products and Services" (to be released in July 2008.)
"The market trends are very unique right now," indicates Sam S. Adkins, Chief Research Officer. Consumers and healthcare organizations are usually at the opposite ends of the buyer spectrum. Yet now they are essentially exhibiting the same type of buying behavior. Both are buying mobile products designed to enhance cognitive abilities."
The trainer games will generate the largest revenues throughout the forecast periods but the demand for other types of learning products such as medical decision support, location-based learning, and field force performance support are growing much faster. Ambient Insight analysts have revised the forecasts for these products upward as well.
"There is a tremendous rate of innovation in mobile technology right now," reports Tyson Greer, CEO and author of the new article, "Brain School -- Am I Smarter Now?" published by Microsoft Windows Mobile. "We call this the perfect storm: a large and growing user demographic, faster 3G wireless networks, powerful multi-purpose devices, rapidly evolving operating systems, new intuitive user interfaces, and an explosion of content and media."
The growing demand for mobile products in general and the accelerating pace of mobile technology innovation make it likely that fundamentally new types of Mobile Learning products will continue to emerge over the next five years.
"Brain training and cognitive remediation edugames were virtually non-existent in the US market two years ago," adds Greer. "Likewise, the new mobile performance products designed for field-based workers emerged very recently and are innovations based on new technologies such as wireless broadband and location-based services."
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