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By Sam S. Adkins, Chief Research Officer
Seattle, WA - June 22, 2010 - In the Newsweek article, "This Is Your Brain. Aging." published on June 18, 2010, renowned science writer Sharon Begley cited forecast data from Ambient Insight's recent report, "The US Consumer Market for Brain Fitness Applications: 2009-2014 Forecast and Analysis."
In Ambient Insight's taxonomy, brain fitness applications are defined as products based on scientific research and designed to enhance specific cognitive abilities.
"Suppliers have successfully created a new market for brain fitness applications that target a large and diverse demographic on two ends of the age spectrum: the elderly and young children," comments Tyson Greer, CEO and author of the report. "The products are designed to enhance cognitive skills and to achieve what is known as 'transfer,' where the skills learned can be extended to new situations."
A free Executive Overview of this new Ambient Insight report can be downloaded at: http://www.ambientinsight.com/Reports/BrainFitness.aspx
Until recently, suppliers targeted organizational and institutional buyers. Now they are marketing and selling products directly to consumers and this has become an important factor driving demand. Demand will eventually slow as the market matures, but for now there is a very healthy revenue growth rate.
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