Release Date: May 26, 2006
Two groundbreaking research reports are available in the Ambient Insight store. The current market for Mobile Learning products and services in the US is $460.4 million. The market will reach $1.5 billion by 2011. Healthcare accounts for 20% of the entire US Mobile Learning market and is consequently the largest concentrated niche of Mobile Learning users (over 1 million people.)
The reports are written for content, technology, and service suppliers. The current business climate for Mobile Learning products and services could hardly be more favorable. There is a very large user demographic in place; there are powerful handheld multimedia devices on the market; and the US is rolling out next-generation high-speed wireless technology at a rapid pace. These trends create very favorable market conditions for Mobile Learning suppliers.
The amount of mobile content on the market is growing exponentially. There are now waves of mobile content hitting the market including music, radio, TV, ebooks, audiobooks, podcasts, mobile Web sites, social networking sites, mobile blogs, movies, phonecasting and video conferencing, news, search, advertising, and rich interactive games. Mobile Learning content is one of the products arriving on these waves.
The largest buyers will be the local, state, and federal governments followed by consumers. The single largest vertical demand is in the healthcare industry.
The Executive Overviews of both reports can be downloaded at: http://www.ambientinsight.com/Reports/MobileLearning.aspx.
At Ambient Insight, we put research into practice. Ambient Insight is the only research firm that has developed a learning product taxonomy based on pedagogy and information architecture principles. We are exceptional because we analyze all the buying segments including: Consumer, K12, Higher Education, Local and State Government, Federal Government, Corporations, and Non-profits. We are unique because we also design and develop content prototypes and learning products for clients.
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For more information about Ambient Insight, please contact:
Sam S. Adkins,
Chief Research Officer
Ambient Insight LLC
425 442-4459
 info@ambientinsight.com
Visit our Web site at: http://www.ambientinsight.com
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