The current market for Mobile Learning products and services in the US healthcare sector is $96.04 million and growing at a five-year compound annual growth (CAGR) rate of 23.5%. The healthcare sector accounts for 20% of the total US market for Mobile Learning. It represents the largest single "vertical niche" for suppliers. By 2011, the market will generate $276.5 million in revenues for suppliers, if they can identify the buyers in this complicated market. The report is called:
By Jill Burger, Principal Research Analyst
Published: June 2006
The Executive Overview of the report can be downloaded at: http://www.ambientinsight.com/Reports/Healthcare.aspx
Jill Burger, Ambient Insight's Principal Research Analyst comments, "Among healthcare professionals, physicians and nurses are the power users, with most applications on the market being targeted for them and used by them. But they are not necessarily the buyers." Jill continues, "The top buyers for Mobile Learning products and services in the US Healthcare market are the pharmaceutical and medical device manufacturing companies that then provide the products for free to users."
The report is written for content, technology, and service suppliers. The information in this report will allow suppliers to target their product development, business development, marketing efforts, and partnership development to maximize their revenue opportunities in this complicated, but lucrative market.