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By Sam S. Adkins, Chief Research Officer
Seattle, WA - August 17, 2009 - CEO Tyson Greer will present key findings from a new Ambient Insight report called, "Snapshot of the US Consumer Market for Cognitive Learning Products: 2009-2014 Forecast and Analysis" during a Webinar entitled "Cognitive Learning Innovations for Consumers: Brain Fitness and Brain Trainers" hosted by Elluminate on August 25th, 2009.
In this Webinar, Greer will discuss the latest Cognitive Learning technology innovations being marketed to the US Consumer segment. The US Consumer demand for Cognitive Learning is growing by 35.5% and will generate the highest revenues over all learning technology products by 2014. In this Webinar you will learn why these products are in such high demand.
Attendees can review the description of the Webinar and register at:
"Cognitive Learning Innovations for Consumers: Brain Fitness and Brain Trainers"
Webinar Time: August 25, 2009 - 2pm Eastern/11am Pacific
Presenter: Tyson Greer, CEO, Ambient Insight
Register Now
What is Cognitive Learning? Cognitive Learning is based on cognitive science, neuropsychology, and brain-based learning theories emerging from a new field of study known as educational neuroscience. It is an instructional method that targets the neuro-physiological processes involved in learning and has little in common with traditional instructional design principles.
The two most prominent products to emerge from this new science are brain trainer games and brain fitness applications. The "training" and "fitness" metaphors derive from physical exercise concepts. Many innovative new products are targeted towards the growing baby-boomer population.
Researchers and suppliers have a growing body of empirical evidence to show that people who use the products can condition and train the brain to improve memory, attention, visual and spatial awareness, auditory processing, linguistic skills, planning skills, and problem solving.
Greer will show examples of dual n-back games based on research that shows they may improve working memory and fluid intelligence.
Cognitive Learning products have wide appeal across a large consumer demographic. Mobile brain trainer games appeared in the US market in 2006 and are now the top selling mobile edugame type in the country. This trend coincides with the recent spike in the sales of Web-based brain fitness applications which began in 2007.
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