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By Tyson Greer, Chief Executive Officer
Seattle, WA - May 29, 2010 - According to a new report by Ambient Insight, the worldwide demand for self-paced online English language education content is growing by a five-year compound annual growth rate (CAGR) of 22.1% and revenues will reach $1.69 billion by 2014.
The report is called “The Worldwide Market for English Language Education Self-paced eLearning Content: 2009-2014 Forecast and Analysis,” and provides 2009-2014 revenue forecasts for the top buying countries. The growth rates vary by country and by 2014 the top ten buying countries will be much different than they were in 2009. These data enable suppliers to target the specific countries with the highest revenue opportunities.
"In 2009, English language education e-Learning content revenues accounted for 51% of all online language-related revenues," says Sam S. Adkins, Ambient Insight's Chief Research Officer. "By 2014, the global sales of self-paced English language education content will account for 68% of all language-related revenues."
A free Executive Overview can be downloaded at:
http://www.ambientinsight.com/Reports/eLearning.aspx
Over 150 online learning content suppliers operating in specific countries and regions are cited in this report to help international suppliers identify local partners, distributors, resellers, and potential merger and acquisition targets.
"The competitive landscape has changed significantly in the last two years," comments Ambient Insight's CEO, Tyson Greer. "The major international suppliers may have market share in terms of revenue, but are not always able to penetrate certain markets. Entrenched domestic suppliers are often able to block the entry of the global suppliers."
Also included is an analysis of the trends in the market including merger and acquisition (M&A) activity, venture capital activity, the emergence of new types of products and business models, and the recent innovations in technology-based online language learning.
"There are often stark differences in buying behavior between countries. Answering the questions, 'who is the buyer?' and 'who is the competition?' can be a daunting task for suppliers," adds Adkins. "Consequently, we were diligent in identifying the major buying segments, (such as consumer, academic, government, or corporate) and the main competitors within the top buying countries."
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