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Sam Adkins
Chief Research Officer

Picture of Sam Adkins
Sam is an expert at identifying revenue opportunities for global learning technology suppliers.

Sam S. Adkins is a learning technology researcher and Chief Research Officer at Ambient Insight. Sam has been providing market research on the IT Training and eLearning industries for over twenty years and has been involved with electronic training technology for over twenty-five years.

Sam specializes in learning and productivity technology research across several technologies including mobile platforms and devices, mobile augmented reality, cognitive learning technology, collaboration, social networks, simulation, game platforms, virtual worlds, location-based services, information architecture, and cloud-based services.

Sam conducts primary and secondary international market research on the eLearning, Mobile Learning, and IT Training industries. Sam provides clients with technology feasibility studies, strategic consulting on new product development, product revenue forecasts, emerging market analyses, competitive intelligence, and revenue growth analyses. Sam is the only analyst in the industry that focuses exclusively on learning technology trends across all the major customer segments including business, government, academic, non-profits, healthcare, and consumer.

Sam is a former product planner and business development manager for Microsoft's Training and Certification group. During his eight years at Microsoft, he managed the Advanced Knowledge Engineering team that built the world's first commercial online learning business (The Microsoft Online Learning Institute).

Sam has specialized in electronic training for his entire professional career and prior to Microsoft worked for Authorware's professional services and United Airlines' CBT group. Prior to United Airlines he spent four years in AT&T's central electronic training group. He began his career in electronic training in 1983 when he co-founded Flexigraf, a media firm specializing in computer-generated training content.

Sam is a regularly published analyst with articles appearing in Chief Learning Officer, Talent Management Magazine, TD Magazine, Certification Magazine, and ASTD's Learning Circuits. He also presents sessions on advanced learning technology at mLearnCon, ASTD events, CSTD events, VNU conferences, eGov, CompTIA, Elluminate events, KMWorld, Advanstar's TechLearn, and Elliott Masie's private Business of Learning events. Sam is a member of the Society of Competitive Intelligence Professionals (SCIP) and the American Society of Training and Development (ASTD).

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