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Sam Adkins
Chief Research Officer

Picture of Sam Adkins
Sam is an expert at identifying revenue opportunities for learning technology suppliers.

Sam S. Adkins is a learning technology researcher and Chief Research Officer at Ambient Insight. Sam has been providing market research on the IT Training and eLearning industries for over fifteen years and has been involved with electronic training technology for over twenty years.

Sam specializes in learning and productivity technology research across several converging technologies including wireless networks, mobile operating systems, business process management, collaboration, social network analysis, simulation, embedded systems, information architecture, workflow engines, and Web services.

Sam conducts primary international market research on the IT Training and Certification industry and the eLearning industry. Sam provides clients with technology feasibility studies, strategic consulting on new product development, product revenue forecasts, emerging market identification, and revenue growth opportunities. Sam is the only analyst in the industry that focuses exclusively on learning technology trends in all the major customer segments including business, government, academic, non-profits, healthcare, and consumer.

Sam Adkins is a former product planner and business development manager for Microsoft's Training and Certification group. During his eight years at Microsoft, he managed the team that built the world's first commercial online learning business (The Microsoft Online Learning Institute).

Sam has specialized in electronic training for his entire professional career and prior to Microsoft worked for Authorware's professional services and United Airlines' CBT group. Prior to United Airlines he spent four years in AT&T's central electronic training group. He began his career in electronic training in 1983 when he co-founded Flexigraf, a media firm specializing in computer-generated training content.

Sam is a regularly published analyst with articles appearing in Chief Learning Officer, Workforce Performance Solutions, TD Magazine, Certification Magazine, and ASTD's Learning Circuits. He also presents sessions on advanced learning technology at ASTD events, CSTD events, VNU conferences, eGov, CompTIA, Elluminate events, KMWorld, Advanstar's TechLearn, and Elliott Masie's private Business of Learning events. Sam is a member of the Society of Competitive Intelligence Professionals (SCIP) and the American Society of Training and Development (ASTD).


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