Tyson Greer is CEO and Chief Content Officer (CCO) for Ambient Insight.
Tyson Greer has more than 30 years of experience analyzing customer/business needs and market opportunities, designing targeted content in various media, and researching practical applications of emerging technologies. Her primary market analysis work for Ambient Insight focuses on Brain Fitness, mHealth, Mobile Learning in Healthcare, Mobile Augmented Reality, and Location-based Learning.
Tyson's expertise in strategic content gap / opportunity analysis includes identifying the most effective means to reach intended audiences and achieve measurable results. Her work spans a broad range of media, from books and white papers to videos, Web articles, online learning, and analysis reports; and is guided by a commitment for understanding and meeting customer needs. Her practice in Brand Strength Awareness helps Ambient Insight clients uncover missed opportunities to meet their organization's business goals.
Before co-founding Ambient Insight, Tyson was Web Communications Manager / Senior Editor for several of Microsoft's corporate web sites, including the Business, Mobility, Privacy, Security, and Learning and E-Learning sites. As an Environmental and Energy Analyst for Simpson Paper Company, Greer analyzed and reported on emerging issues and created forecasts for corporate decision-making.
Tyson also holds awards for excellence in scriptwriting, earned while she ran her media services company, "Tyson Greer. . . . Writes." She produced, wrote, and directed award-winning corporate television and documentaries. Her background also includes developing emergency response procedures, including first-responder action plans and risk mitigation/response measures for computer security-related and environmental incidents.
Through her work in media, Tyson developed scenarios, role-playing, and game-based content for corporate training. Her corporate clients have included Weyerhaeuser, Boeing, Southern California Edison, Intel, Quest Communications, and Microsoft. She taught scriptwriting at the University of Washington for ten years.
A published author, Tyson's book Understanding Intranets for the Microsoft Press Strategic Technology Series was translated into eight languages and sold worldwide.
Tyson serves on several non-profit advisory boards including the United States Distance Learning Advisory Board, University of Washington Independent Filmmaking Advisory Board, and Friends of Cedar River Watershed Board. She has been a featured presenter at numerous conferences, webinars, and workshops.