Tyson Greer, a well-respected content strategist, is CEO and Chief Content Officer for Ambient Insight.
Drawing on more than 30 years experience of analyzing audience needs and designing/delivering targeted content in various media, Tyson specializes in guiding clients to practical applications of emerging technologies to affect change. Her focus is providing the strategic guidance learning content designers need to meet their organization's objectives for increasing productivity or achieving behavior changes, including compliance with privacy, diversity, and ethics goals.
Tyson's expertise is in strategic content gap / opportunity analysis, including identifying the most effective means to reach intended audiences and achieve measurable results. Her work spans a broad range of media, from books and white papers to videos, Web articles, and online learning; and is guided by a commitment for understanding and meeting customer needs.
Before co-founding Ambient Insight, Tyson was Web Communications Manager / Senior Editor for several of Microsoft's corporate Web sites, including the Business, Mobility, Privacy, Security, and Learning and E-Learning sites. She pioneered development of innovative content types that earned consistently high ratings for customer satisfaction and achieving business results.
Tyson's background includes developing emergency response procedures and training, including first-responder action plans and risk mitigation measures for computer security-related and environmental incidents. Previously, as Environmental and Energy Analyst for Simpson Timber, Tyson's Environmental Emergency Response Action Manual received the Washington State Governor's Award.
Tyson also holds awards for excellence in scriptwriting, earned while she ran her own media services company, "Tyson Greer. . . . Writes" for 20 years. She is also a published author. Her book, Understanding Intranets, for the Microsoft Press Strategic Technology Series was translated into eight languages and sold worldwide.
Throughout her career Tyson has developed scenarios and role-playing content for corporate and sales training. Her corporate clients have included Weyerhaeuser, Boeing, Southern California Edison, Intel, Quest Communications, and Microsoft. She has been teaching scriptwriting at the University of Washington for the last eight years and during her career has been a featured presenter at numerous conferences and workshops.
|
