The US consumer demand for brain fitness applications is growing by a robust five-year compound annual growth rate (CAGR) of 51.2%. Annual consumer expenditures on these products reached $13.0 million in 2009.
Until recently, suppliers targeted organizational and institutional buyers. Now they are marketing and selling products directly to consumers and this has become an important factor driving demand. Demand will eventually slow as the market matures, but for now there is a very healthy revenue growth rate.
- Where are the best revenue opportunities?
- What is the difference between brain fitness applications and brain training games?
- What are the most successful business models in the current market?
- What features are consumers looking for?
- What are the most significant catalysts creating demand for these products?
- Are there market factors inhibiting growth in the consumer segment?
There is a new wave of confusion surrounding the definition and difference between brain games, brain training, and brain fitness. Buyers are now more aware of brands, but are less informed about the difference between various products on the market. The current market favors suplliers that can clearly define and differentiate their products.
Ambient Insight classifies brain fitness applications as Cognitive Learning products. There are three types of Cognitive Learning products defined in our Research Taxonomy [979KB PDF].
- 31 Pages
- 3 Tables
- 1 Chart
If you are a supplier that needs to know the total addressable market (TAM) for brain trainer applications in the US consumer segment then you need to read this report. This report provides highly-targeted and actionable forecast data for cognitive learning companies, and brain fitness firms. Suppliers that are seeking to enter the market or diversify into a new vertical markets will find valuable business development data in this report. Venture capital and private investment firms that need revenue visibility for these products should also read this report.
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