The US Market for Mobile Brain Trainer products is growing by an average five-year compound annual growth rate (CAGR) of 18.1%. The growth rate is different for each of the buying segments covered in this report. Interestingly, the vertical segments with the highest compound annual growth rates (CAGRs) do not have the best long-term revenue potential.
Mobile brain training products were virtually non-existent in the US market two years ago. They are now the top selling mobile edugame type in the country and appeal to a large and diverse demographic.
Ambient Insight classifies brain fitness applications and brain trainer games as two different kinds of cognitive remediation products. Cognitive remediation is one of four types of Cognitive Learning products in our Research Taxonomy [979KB PDF].
There is confusion in the market about the relationship and the difference between brain fitness and brain training. The products are only marginally related so far and there are clear differences between the products. This report clarifies the differences between the products and eliminates the confusion. Suppliers need precise product definitions to compete in the US Mobile Brain Training market.
|
