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The US Consumer Market for Technology-based Cognitive Learning Products: 2009-2014 Forecast and Analysis
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The US consumer demand for technology-based Cognitive Learning products is growing by a five-year compound annual growth rate (CAGR) of 32.4%. Annual consumer expenditures on these products will reach $61.1 million in 2009.
The most significant catalyst is the interest in brain fitness coming from the aging population. As of 2009, there are 62 million people over 55 in the US representing 21% of the total population. This demographic is growing by over 2.1 million people a year and will reach almost 73 million by 2014. The suppliers are now successfully (and aggressively) marketing to this demographic.
This report provides extensive examples of competitors, products, and buying behavior to help suppliers understand the market. This is evidence-based data designed to help suppliers create sustainable business models, develop competitive products, develop go-to-market strategies, and generate significant revenues and profit. This kind of data is indispensable in recessionary business environments.
There are four major categories of Cognitive Learning products forecast in this report including:
- Cognitive assessments
- Cognitive and intelligent tutors
- Mobile brain training edgames
- Brain fitness games and applications
The demand for cognitive assessments is growing by 28.5%, the demand for cognitive and intelligent tutors is growing by 36.4%, the demand for mobile brain training edugames is growing by 22.4%, and the demand for brain fitness games and applications is growing by 51.2%.