Overview:
The 2006 US market for Real-time Collaboration-based Learning products and services is growing at a five-year compound annual growth rate (CAGR) of 34.5%. Until recently, this type of learning product was rarely used outside the corporate enterprise. The demand has now spread to all the other buyer segments.

Throughout the forecast period, the highest revenues will continue to be derived from the corporate and business market. However, suppliers should be aware of the shifting buyer demographics in the overall market. Within the corporate segment the demand in the non-enterprise sub-segments is growing much faster than the demand in the enterprise companies. The fastest growing buyer segments in general are higher education, state and local government, and consumer.

Interestingly, the demand for installed platforms versus SaaS hosted platforms is the direct opposite of the buying trends in the Self-paced eLearning market. In that market customers are moving quickly from legacy installed solutions to new SaaS solutions. In the Real-time Collaboration-based Learning market customers are moving steadily from legacy SaaS solutions to new installed solutions.

By 2011, Content Events will be the dominant product type and will generate the highest revenues for suppliers. The demand for Real-time Collaboration-based Learning Content Events is growing at a five-year CAGR of 43.8%.

Each segment has different buying behavior and some products are in higher demand in specific segments. For example the strongest demand for services is in the higher education, PreK-12, and consumer segments. The demand for Installed Technology is strongest in state and local government agencies, for-profit higher education institutions, and large corporations.

Filesize:
The full report is a 2MB PDF file.

Buyers Covered:
This report forecasts the expenditures for Real-time Collaboration-based Learning products and services across eight customer buying segments: consumer, corporations and businesses, federal government, state and local government, PreK-12 academic, higher education, non-profits and associations, and healthcare.

Products Covered:
The revenue forecasts in this report are broken out for each buying segment for three distinct product categories: Content Events, Content Services and Technology Services, and On-premises Installed Technology. (Ambient Insight defines products sold via the hosted SaaS model as Technology Services in our market research.)

Suppliers Covered:
Academic Impressions, Adobe-Macromedia, Altirus, Anexio, Apangea Learning, BrainFuse, Brainshark, Catapult, Cisco, Citrix, The College Board, Conferral, Convenos, CrossTec, Dell, DyKnow, eBLVD, Educate's Sylvan Online, Elluminate, EP Global Communications, ExecuTrain, Glance, Global Knowledge, Global Mentoring Solutions, Hatsize, HP, Horizon Wimba, HouseValues, IBM, iCohere, iLinc, Incoming Calls Management Institute, Intellor, Interwise, LearningTimes, Maxwell Group, MedPage Today, Microsoft, Net Support Software, New Horizons, Online2Learn.net, Oracle, PCS Edventures!, Pearson, Platform Learning, PlumChoice, Polycom, Productivity Point International(PPI). Saba-Centra, SchoolNet, SkillSoft, Smart Technologies, SMARTHINKING, studyloft.com, Surgient, Thomson, TLT Group, Toolwire, TutorCentral, Tutor.com, UMassOnline, UniversalClass, Vemics, WebEx, Webinar Resources, and West/Raindance.

Key Findings:

• Real-time Collaboration-based Learning Technology is the fastest growing learning technology in the US.
• There is an intense process of technological convergence and innovation in progress.
• Real-time Collaboration-based Learning is displacing traditional classroom and courseware-based Self-paced eLearning in the enterprise business sector.
• A new breed of "market disruptor" suppliers has emerged to meet the demand for the products in the SMB market.
• There is a growing demand for installed on-premises platforms, particularly in the large corporate, government, and higher education segments.
• Pricing pressures and commoditization are creating flexible pricing models that put the products within the reach of the massive small and medium business (SMB) market.
• There is a robust market for fee-based Content Events and Content Services in the consumer and academic segments .

The demand for the products is very high across all the eight customer segments forecast in this report. For suppliers, the revenues are high and the profit margins are high. However the products are relatively similar, the large technology vendors have entered the market in the last 3-4 years, and there are still new vendors appearing on the market.

As new suppliers continue to emerge, the overall market gets more fragmented and the competition grows more intense. Growing revenues have attracted the large technology vendors like Adobe, Oracle, IBM, Cisco, Sun, and Microsoft. Relative to the other seven learning technology products tracked by Ambient Insight, Real-time Collaboration-based Learning is now the fastest growing product.

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Analysis By:	Sam S. Adkins, Chief Research Officer
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