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The 2015-2020 Worldwide Digital English Language Learning Market




The 2015-2020 Worldwide Digital English Language Learning Market: Premium Edition

Global English: English the Lingua Franca Across 120 Countries

Pricing:
An organizational site license for the Premium Edition of this research (multiple sites and unlimited users) can be purchased for USD $8,750.00.

The Premium Edition is an Excel file that includes thirty-four tables: two tables ranking 120 countries by revenues and growth rates, respectively, fourteen regional demand-side and supply-side forecast tables for 120 countries in seven regions, fourteen country demand-side and supply-side forecast tables (two each) for China, the US, South Korea, Japan, Brazil, the Russian Federation, and Turkey. There are also two worldwide demand-side and supply-side forecast tables by seven regions. Additionally, there are two 'bonus' demand-side forecast tables for China breaking out the expenditures on digital English language learning products for children in the consumer and PreK-12 segments by age cohort.

Premium reports are designed for suppliers that understand the buying behavior in specific countries and just need the global five-year country and product forecasts that they use for their strategic and tactical planning. Premium reports are data-centric and focus exclusively on revenue forecasts. They are compilations of Excel tables and not fully-written reports.

Contents: The Worldwide Premium report has 27 pages and 34 tables. A free sample of the data in the Premium is available here: AmbientInsight-2015-2020-Worldwide-Digital-English-Language-Learning-Market-Sample

China, the US, South Korea, Japan, Brazil, The Russian Federation, and Turkey are the largest buying countries in their respective regions and the Premium includes a table for each country with forecasts broken out by six buying segments: consumers, corporations, PreK-12 buyers, higher education buyers, federal government agencies, and local/provincial/state government buyers. There is also a supply-side table for five product types for the US, South Korea, Japan, Brazil, the Russian Federation, and Turkey.

Overview:

The worldwide market for digital English language learning products reached $2.8 billion in 2015. The five-year compound annual growth rate is 6.2%%, and revenues will reach $3.8 billion by 2020. Five-year revenue forecasts are provided for 122 countries in this report.

While the growth rates for digital English language learning products are slowing in the more mature countries, the revenues are very high in those countries. China, the US, South Korea, Japan, and Brazil combined account for 65% of the global revenues.As of January 2016, there were forty-nine countries in the world with five-year compound annual growth rates over 15%. The suppliers competing in all 120 of the countries analyzed in this report are now part of an international supply chain.

Five-year regional forecasts for five types of digital English language learning products are provided including: retail packaged Self-paced eLearning (off-the-shelf courseware), Collaboration-based Learning (live online classes and live online tutoring), digital Reference-ware (eTextbooks, ePhrasebooks, audiobooks, digital videos, test prep, and digital translation dictionaries), Mobile Learning apps and edugames, and Mobile Learning VAS.

Myanmar has the highest growth rate at a breathtaking 60.5% and revenues in that country will grow over ten times by 2020. Mongolia has the second-highest growth rate at 50.5%, followed by Sri Lanka, Uganda, Laos, and Ghana at 47.8%, 45.7%, 45.6%, and 44.5%, respectively; 38 countries across the global have growth rates above 20%. The astonishing growth rates and adoption rates in these countries are good examples of once-nascent markets that became vibrant revenue opportunities for suppliers in just the last three years (literally "overnight" in the context of a learning technology product lifecycle.)

Image:  Top Twenty 2015-2020 eLearning Growth Rates bv Country


 

The demand-side analysis has five-year for seven regions: Africa, Asia, Eastern Europe, Latin America, the Middle East, North America, and Western Europe. Africa has the highest growth rate of 17.1% and Western Europe has the lowest at 2.4%. The growth rate in North America is a healthy 8.6%, being driven by the strong demand in the US.

Image: 2015-2020 eLearning Growth Rates by Seven Regions

The worldwide language learning market (all languages combined) reached $54.1 billion industry in 2015, but will drop to $51.9 billion by 2020. The overall worldwide language learning market is gradually shrinking due to the adoption of cost-efficient technology-based products and the migration away from classroom and print products. In this compilation, Ambient Insight isolates the addressable market for learning suppliers and excludes revenues generated from localization, interpretation, translation, and other language-related services.

Image: 2015-2020 eLearning Growth Rates by Seven Regions

Revenues for digital English language learning products are broken out for 120 countries in this compilation:

  • In North America, revenue forecasts are broken out for Canada and the United States. Revenues are also broken out by six buying segments in the US.


  • In Latin America, revenue forecasts are broken out for eighteen countries: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Two additional tables are provided for Brazil: a demand-side analysis by six buying segments and a supply-side forecast by three product types.


  • In Western Europe, revenue forecasts are broken out for twenty-four countries: Austria, Belgium, Bulgaria, Croatia, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Lithuania, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.


  • In Eastern Europe, revenue forecasts are broken out for fifteen countries: Albania, Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Georgia, Kazakhstan, Kyrgyzstan, Moldova, the Russian Federation, Serbia, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan.


  • In Asia Pacific, revenue forecasts are broken out for twenty-one countries: Australia, Bangladesh, Cambodia, China, India, Indonesia, Japan, Laos, Malaysia, Mongolia, Myanmar (Burma), Nepal, New Zealand, Pakistan, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam. Two additional tables are provided for China: a demand-side analysis by six buying segments and a supply-side forecast by three product types.


  • In the Middle East, revenue forecasts are broken out for twelve countries: Bahrain, Egypt, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Turkey, the United Arab Emirates (UAE), and Yemen.


  • In Africa, revenue forecasts are broken out for thirty countries: Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Côte d'Ivoire (The Ivory Coast), the Democratic Republic of Congo (DRC), Ethiopia, Ghana, Kenya, Madagascar, Malawi, Mali, Mauritius, Morocco, Mozambique, Namibia, Niger, Nigeria, Rwanda, Senegal, South Africa, Tanzania, Tunisia, Uganda, Zambia, and Zimbabwe.


A high-level analysis of the worldwide expenditures by buying segments is included in this report. While the buying behavior is different in each country, the worldwide revenues are highly concentrated in specific segments.

This 2015-2020 Worldwide Digital English Language Learning report is available now in the Ambient Insight Store for $8,750.00.

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Regional Editions

Booming Consumer Demand Driving Adoption of Digital Englsih Language Learning

Pricing:
An organizational site license (multiple sites and unlimited users) for these Regional Editions are $3,875.00.

The Regional Editions include a demand-side forecast analysis with five-year forecasts and profiles for the top buying countries in each region, a supply-side section with revenue forecasts for three types of Self-paced eLearning products and services, and an index of suppliers in that specific region. Regional reports are designed for suppliers that are competing (or plan to compete) in specific regions.

2015-2020 Asia Pacific Digital English Language Learning Market: (Available Now for $3,875.00)


The five-year compound annual growth rate (CAGR) for digital English language learning products in Asia Pacific is 4.6% and revenues will climb to $2.0 billion by 2020, up from the $1.6 billion reached in 2015.


In 2015, China was the top buying country in the region, followed by South Korea, Japan, India, and Taiwan. By 2020, Indonesia will be the fourth-largest buying country after China, South Korea, and Japan.


In this report, revenue forecasts are broken out for twenty-one countries: Australia, Bangladesh, Cambodia, China, India, Indonesia, Japan, Laos, Malaysia, Mongolia, Myanmar (Burma), Nepal, New Zealand, Pakistan, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam.


There are several convergent catalysts driving the market for digital English in Asia Pacific. Those catalysts are the near insatiable consumer demand for English, the recent explosion of Mobile Learning value-added services (VAS), the massive digitization initiatives in the academic segments, new national language learning policies, the launch of the ASEAN Economic Community in January 2016, the booming tourism industry in the region, and the strong demand for specialized forms of English.


There are two sections in this report: a demand-side analysis and a supply-side analysis. Additionally, there is an index of suppliers competing in the region. In the demand-side analysis, revenue forecasts for the region combined and for China are broken out by six buying segments: consumers, federal government agencies, PreK-12 school systems, provincial and municipal government agencies, higher education institutions, and corporations & businesses.


The report only includes revenue forecasts for content and does not include revenues for services. The supply-side analysis breaks out revenues for five learning technology types: retail packaged Self-paced eLearning (off-the-shelf courseware), Collaboration-based Learning (live online classes and live online tutoring), Digital Reference-ware (eTextbooks, ePhrasebooks, and digital translation dictionaries), Mobile Learning apps, and Mobile Learning VAS. Due to the concentration of revenues in China, a forecast for these five product types is also included for China.


Over 280 suppliers in specific countries in Asia are cited in this report. This will help suppliers identify local partners, distributors, resellers, and potential merger and acquisition (M&A) targets.


This 2015-2020 Asia Pacific Digital English Language Learning report is available now in the Ambient Insight Store for $3,875.00.


Contents: The Asia regional report has 131 pages, 32 tables, and 3 figures. Download the free Abstract: AmbientInsight 2015-2020 Asia Pacific Digital English Language Learning Market Abstract




Availability: As the seven Regional Editions become available, they can be purchased in the Ambient Insight Store.

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2015-2020 Africa Digital English Language Learning Market: (Available Now for $3,875.00)


Africa has the highest growth rate for digital English products in the world at 17.1%. Revenues reached $32.8 million in 2015 and will more than double to $72.3 million by 2020.


In 2015, in terms of total revenue, the top buying countries in Africa were South Africa, Morocco, and Tunisia, respectively. By 2020, Angola will overtake Tunisia to become the third-largest buying country in the region.


Forecasts for thirty countries are included in this report: Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Côte d'Ivoire (The Ivory Coast), the Democratic Republic of Congo (DRC), Ethiopia, Ghana, Kenya, Madagascar, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger, Nigeria, Rwanda, Senegal, South Africa, Tanzania, Tunisia, Uganda, Zambia, and Zimbabwe.


There are six major catalysts driving the digital English language learning market: English being used as a bridge language in countries with many languages (sometimes hundreds) in use, large-scale digitization initiatives in the academic segments, new government educational policies designed to increase English proficiency, consumer demand for mobile language learning apps, particularly in mobile-only countries, and a strong demand for English for Specific Purposes (ESP) like academic, aviation, hospitality, and business English.


There are two sections in this report: a demand-side analysis and a supply-side analysis. Additionally, there is an index of suppliers competing in the region.


The report only includes revenue forecasts for content and does not include revenues for services. The supply-side analysis breaks out revenues for five learning technology types: retail packaged Self-paced eLearning (off-the-shelf courseware), Collaboration-based Learning (live online classes and live online tutoring), Digital Reference-ware (eTextbooks, ePhrasebooks, test prep, digital video, audiobooks, and digital translation dictionaries), Mobile Learning apps, and Mobile Learning VAS. Due to the concentration of revenues in China, a forecast for these five product types is also included for China.


Over 150 suppliers in specific countries in Africa are cited in this report. This will help suppliers identify local partners, distributors, resellers, and potential merger and acquisition (M&A) targets.


This 2015-2020 Africa Digital English Language Learning report is available now in the Ambient Insight Store for $3,875.00.


Contents: The Afica regional report has 107 pages, 32 tables, and 3 figures. Download the free Abstract: AmbientInsight 2015-2020 Africa Digital English Language Learning Market Abstract




Availability: As the seven Regional Editions become available, they can be purchased in the Ambient Insight Store.

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Country Editions

Booming Customer Demand Driving Digital English Language Learning Revenues

Pricing:
An organizational site license (multiple sites and unlimited users) for Country Editions are $1,850.00.

The Country Editions include a demand-side forecast analysis with five-year forecasts broken out by six buying segments: consumers, federal government agencies, PreK-12 school systems, municipal/ provincial government agencies, higher education institutions, and corporations & businesses. The supply-side section includes revenue forecasts for three types of Self-paced eLearning products and services, and an index of suppliers in that country.

China: (Available Now for $1,850.00)


China is the largest buying country in the world, followed by the US. Revenues in China will reach $1.0 billion by 2020, up from the $938.6 million reached in 2015. The compound annual growth rate (CAGR) is a modest 2.8% and revenues will remain steady over the forecast period.


Economic conditions were challenging in China in 2015 with a stock market crash and a significant devaluation of the yuan. Despite this economic headwind, there has been little impact on the commercial online education sector.


The commercial online education market in China is entering a commoditization stage and suppliers are starting to compete solely on price. The startups are focusing on growing their customer bases by offering free promotions and selling commercial products at very low prices. Ironically, all of the suppliers are reaching a growing number of customers, but are being pressured to reduce prices. In a commoditized market, demand stays high, but pricing power erodes.


There are several convergent catalysts driving the market for digital English in China. There is a booming online tutoring industry in China and the majority of that tutoring is for English. Other catalysts include a dramatic increase in private investment going to online English education suppliers, an emphasis on English in the schools, the growing use of English in higher education, a strong consumer demand for mobile English learning apps and edugames, and a high demand for specialized types of English such as business English and academic English.


The report has 52 pages, 11 tables, and 3 figures. Download the free Abstract: AmbientInsight-2015-2020-China-Digital-English-Language-Learning-Market-Abstract


There are two sections in this report: a demand-side analysis and a supply-side analysis. Additionally, there is an index of suppliers competing in the region. The demand-side analysis for China is broken out by six buying segments: consumers, federal government agencies, PreK-12 school systems, municipal/provincial government agencies, higher education institutions, and corporations & businesses. A breaakout for digital English language learning by five age groups under 18 are inlcuded for both the consumer and PreK-12 segments.


The supply-side analysis provides five-year revenue forecasts for five categories of learning technologies: retail packaged Self-paced eLearning (off-the-shelf courseware), Collaboration-based Learning (live online classes and live online tutoring), Digital Reference-ware (eTextbooks, ePhrasebooks, digital video, audiobooks, and digital translation dictionaries), Mobile Learning apps, and Mobile Learning VAS.


Mobile Learning and Mobile Learning VAs combined account for the vast amount of revenues throughout the forecast period and those revenues are heavily concentrated in the consumer segment.


Over 180 suppliers in specific countries in Asia are cited in this report. This will help suppliers identify local partners, distributors, resellers, and potential merger and acquisition (M&A) targets.


This 2015-2020 China Digital English Language Learning report is available now in the Ambient Insight Store for $3,875.00.


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To learn more about our research, send e-mail to Image:  Send e-mail info@ambientinsight.com.



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