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Digital English Language Learning Market Research
 
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The Worldwide Market for Digital English Language Learning Products and Services: 2011-2016 Forecast and Analysis




Premium Edition

The Emergence of a Global Technology-based English Language Learning Ecosystem

Pricing:
An organizational site license for the Premium Edition of this report (multiple sites and unlimited users) can be purchased for US$8,150.00.

The Premium edition includes a buyer analysis, a regional demand-side forecast analysis for seven regions, five-year forecasts and profiles for 54 countries across the regions, a supply-side analysis, and an index of over 300 suppliers. Premium reports are designed for suppliers that need an in-depth view of the buying behaviors in each of the top buying countries in each region of the globe.

Overview:

The global market for digital English language learning products and services reached $1.31 billion in 2011. The worldwide five-year compound annual growth rate (CAGR) is 14.5% and revenues will reach $2.58 billion by 2016. Ten countries have growth rates above 20%, with Malaysia and China topping the list at 41.5% and 38.1%, respectively.

Ambient Insight has revised our international forecasts for digital English language learning significantly upward from previous forecasts.

The substantial growth in revenues for digital English language learning products over the forecast period is due to several convergent catalysts:

  • Consumer demand for digital language learning products
  • The recent explosion of Mobile Learning Value Added Services (VAS)
  • The digitization efforts in academic markets across the globe
  • Migration to digital formats by the major international publishers
  • Government-mandated English language learning initiatives in school systems
  • The shortage of English teachers in high-demand countries.


Download the Executive Overview (includes complete Table of Contents, List of Tables, and List of Figures in the report.)

Download Executive Overview PDF Document
19 Pages- 992KB PDF Document

 

In terms of growth, the countries with the highest growth rates are Malaysia, China, Romania, Ukraine, Indonesia, Brazil, Poland, India, Georgia, and the Russian Federation. The growth rates in Malaysia, China, Romania, and Ukraine are all above 30%, more than twice the worldwide aggregate growth rate.

The emergence of a new Mobile Learning product type is now a major catalyst for language learning, particularly English. Subscription-based Mobile Learning content sold as a value-added service (VAS) is quite new on the market and essentially represents a new type of Mobile Learning product – a fusion of packaged content and services. Ambient Insight has labeled this new product type "Mobile Learning VAS."


Premium Edition Contents: There are 109 pages in the report, 54 country profiles, five-year forecasts for 54 countries, 13 tables, and 10 charts.

"The Worldwide Market for Digital English Language Learning Products and Services: 2011-2016 Forecast and Analysis. Premium Edition" report is available now in the Ambient Insight Store.

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Standard Edition

International forecasts for digital English language learning products revised significantly upward from previous forecasts.

Pricing:
An organizational site license (multiple sites and unlimited users) for this Standard Edition can be purchased for US$3,875.00.

Note: Clients that purchase the Standard Edition of this report can upgrade to the Premium Edition for US$4,275.00.

This Standard Edition includes a brief buyer analysis and a regional demand-side forecast analysis across seven regions with five-year forecasts for 54 countries across the regions. A Standard report does not include country profiles, supply-side analyses, or an index of suppliers. The Standard reports are designed for suppliers that understand the international market dynamics and "just want the numbers."

Overview:

The global market for digital English language learning products and services reached $1.31 billion in 2011. The worldwide five-year compound annual growth rate (CAGR) is 14.5% and revenues will reach $2.58 billion by 2016.

Download the Executive Overview (includes complete Table of Contents, List of Tables, and List of Figures in the report.)

Download Executive Overview PDF Document
10 Pages- 479KB PDF Document

This Standard report identifies the top buying countries in each region and provides a five-year forecast for each of these countries:

  • In North America, five-year revenue forecasts are broken out for Canada and the United States.
  • In Latin America, five-year revenue forecasts are broken out for Brazil, Mexico, Venezuela, Argentina, Chile, and Colombia.
  • In Western Europe, five-year revenue forecasts are broken out for Spain, France, Germany, the Netherlands, Sweden, Switzerland, Denmark, Italy, Finland, Belgium, Norway, Poland, the United Kingdom, Hungary, Austria, Portugal, the Czech Republic, and Romania.
  • In Eastern Europe, five-year revenue forecasts are broken out for the Russian Federation, Kazakhstan, Ukraine, Georgia, and Belarus.
  • In Asia, five-year revenue forecasts are broken out for South Korea, China, Japan, Taiwan, India, Indonesia, Australia, Malaysia, Singapore, Vietnam, Thailand, and New Zealand.
  • In the Middle East, five-year revenue forecasts are broken out for Turkey, Saudi Arabia, the United Arab Emirates, Jordan, Kuwait, Oman, and Qatar.
  • In Africa, five-year revenue forecasts are broken out for South Africa, Morocco, Tunisia, and Algeria.

A high-level analysis of the worldwide expenditures by five buying segments is included in this report broken out by consumer, PreK-12, higher education, government, and corporate. Even though the buying behavior is different in each country, revenues tend to be concentrated in consumer and academic segments in most countries.

Standard Edition Contents: There are 26 pages in the report, five-year forecasts for 54 countries, 9 tables, and 3 charts

"The Worldwide Market for Digital English Language Learning Products and Services: 2011-2016 Forecast and Analysis. Standard Edition" report is available in the Ambient Insight Store.

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Regional Editions

Massive Academic Digitization Efforts and the Explosion of Mobile Learning VAS Products Transform the Regional Markets for Digital English Language Learning

Pricing:
An organizational site license (multiple sites and unlimited users) for each of these Regional Editions can be purchased for US$1,225.00.

The Regional Editions include a regional demand-side forecast analysis with five-year forecasts and profiles for the top buying countries in each region, and an index of suppliers in that specific region. Regional reports are designed for suppliers that are competing (or plan to compete) in specific regions.

North America:


Ambient Insight defines the North America region as Canada and United States (US). The two most significant catalysts in North America are reduced budgets for classroom-based language instruction and digitization efforts in various school systems.


In 2011, the top buying country for digital English language learning in the world was the US.


This Regional Digital English Language Learning report is available now in the Ambient Insight Store.


The five-year compound annual growth rate (CAGR) for digital English language learning in North America is a relatively low 3.6%. The US is a mature market, and as can be expected, growth has slowed but revenues are robust throughout the forecast period.


Contents: The North America regional report has 11 pages, 3 tables, and 1 chart. Download the Abstract: 2011-2016 North America Digital English Language Learning Market Abstract


Latin America:


The compound annual growth rate (CAGR) for this region is a robust 19.1%, which is the third highest worldwide. Brazil will be the largest buying country in the region throughout the forecast period.


This Regional Digital English Language Learning report is available now in the Ambient Insight Store.


The major catalyst across Latin America is the rapid digitization of academic content in the schools. Another significant catalyst is the launch of Mobile Learning VAS in several countries including Brazil, Mexico, Peru, Chile, Uruguay, Venezuela, Argentina, and Colombia.


In this Latin America regional report, five-year revenue forecasts are broken out for Brazil, Mexico, Venezuela, Argentina, Chile, and Colombia.


Contents: The Latin America regional report has 12 pages and 1 table. Download the Abstract: 2011-2016 South America Digital English Language Learning Market Abstract


Western Europe:


The compound annual growth rate (CAGR) for digital English language learning in Western Europe is 6.2%. The countries with the highest growth rates—Romania, Poland, the Czech Republic, and Hungary—are well above the aggregate growth rate in the region.


In 2011, the top buying countries were Spain, France, and the Netherlands. Spain will remain in the number one position throughout the forecast period. It is likely that Poland will outspend Spain by 2017-2018.


This Regional Digital English Language Learning report is available now in the Ambient Insight Store.


In this Western Europe region report, five-year revenue forecasts are broken out for Spain, France, Germany, the Netherlands, Sweden, Switzerland, Denmark, Italy, Finland, Belgium, Norway, Poland, the United Kingdom, Hungary, Austria, Portugal, the Czech Republic, and Romania.


Contents: The Western Europe regional report has 27 pages and 1 table. Download the Abstract: 2011-2016 Western Europe Digital English Language Learning Market Abstract


Eastern Europe:


The growth rate for digital English language learning in Eastern Europe is a healthy 17.7%. The highest growth rate is in Ukraine at 31.3%, followed by Georgia, and the Russian Federation. Revenues are heavily concentrated in the Russian Federation throughout the forecast period.


This Regional Digital English Language Learning report is available now in the Ambient Insight Store.


The high growth rates in this region are characteristic of new markets, and Ambient Insight will likely have to revise our forecast upwards if Mobile Learning VAS products continue to gain traction. It is worth noting that the first Mobile Learning VAS in Eastern Europe launched in Kazakhstan, and it was a digital English language learning product.


In this digital English language learning Eastern Europe regional report, five-year revenue forecasts are broken out for the Russian Federation, Kazakhstan, Ukraine, Georgia, and Belarus.


Contents: The Eastern Europe regional report has 11 pages and 1 table. Download the Abstract: 2011-2016 Eastern Europe Digital English Language Learning Market Abstract


Asia:


Asia has the highest growth rate for digital English Language Training (ELT) products in the world at 21.0% and revenues will climb to $1.4 billion by 2016.


Asia will be the top buying region throughout the forecast period.


The 2011 revenue forecasts in this report are ranked by the top buying countries. In 2011, revenues were concentrated in just three countries in Asia. This will change over the forecast period due to the breathtaking growth rates in the other nine countries analyzed in this report.


This Regional Digital English Language Learning report is available now in the Ambient Insight Store.


In this report on the Asia region, five-year revenue forecasts are broken out for South Korea, China, Japan, Taiwan, India, Indonesia, Australia, Malaysia, Singapore, Vietnam, Thailand, and New Zealand.


Contents: The Asia regional report has 32 pages, 2 tables, and one chart. Download the Abstract: 2011-2016 Asia Digital English Language Learning Market Abstract


The Middle East:


The growth rate for digital English language learning products in the Middle East is 12.0%. Ambient Insight may have to revise forecasts upward if Mobile Learning VAS products continue to gain traction. Several telecoms in the region either partner with content providers or compete directly in the learning market.


This Regional Digital English Language Learning report is available now in the Ambient Insight Store.


Schools in the Middle East region are actively pursuing English language learning and turning to technology. Opportunities vary country by country for suppliers selling their products and services to public or for-profit schools.


In this Middle East regional report, five-year revenue forecasts are broken out for Turkey, Saudi Arabia, the United Arab Emirates, Jordan, Kuwait, Oman, and Qatar.


Contents: The Middle East regional report has 16 pages and 1 table. Download the Abstract: 2011-2016 Middle East Digital English Language Learning Market Abstract


Africa:


The Africa region has the second highest growth rate in the world for digital English language learning products and services. The compound annual growth rate (CAGR) for this region is 19.1%. It is a new market that represents new revenues for suppliers. Some suppliers are deploying pan-regional digital English language learning solutions.


This Regional Digital English Language Learning report is available now in the Ambient Insight Store.


Due primarily to recent educational and government policy decisions in several countries on the continent, Ambient Insight will likely revise the forecast numbers upwards. In this Africa Region Report, five-year revenue forecasts are broken out for South Africa, Morocco, Tunisia, and Algeria.


Contents: The Africa regional report has 11 pages and 1 table. Download the Abstract: 2011-2016 Africa Digital English Language Learning Market Abstract




Availability: Each of the seven Regional Editions for Digital English Language Learning Products and Services are available in the Ambient Insight Store.

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To learn more about our research, send e-mail to Image:  Send e-mail info@ambientinsight.com.



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