• Market Forecasts
• Collaboration
• eLearning
• Learning Services
• Mobile Games
• Mobile Learning
• Mobile Healthcare
• Mobile Technology
• New Mobile Trends

The following report is complete and can be purchased NOW in the Ambient Insight Store. US Healthcare Demand for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis Who is the Real Customer in this Expanding Market? Read the Executive Overview (includes the full Table of Contents for this report) 371KB PDF Document The current market for Mobile Learning in the US Healthcare industry is growing at a five-year compound annual growth (CAGR) rate of 23.5%. By 2011, the market will generate $276.5 million in revenues for suppliers. The 2006 demand for Healthcare-centric Mobile Learning accounts for 20% of the entire Mobile Learning market representing the largest single “vertical niche” for Mobile Learning products. US Healthcare Mobile Learning in Context: The Healthcare education and training industry is a $9.6 billion market but hard to separate from corporate, government, academic, and association expenditures. The market for healthcare continuing medical education (CME) is a distinct subset in the healthcare training market. CME is a $2.1 billion market and also spread out among many buyers. The vast majority of healthcare education is still offered in classrooms. By 2011, physical classroom events and trade shows will no longer be the leading participation medium for CME. Just like the general corporate market, classroom products are being cannibalized by learning technology products like elearning, simulation, and Mobile Learning.   Overview: Discerning who the buyer is in this market can be daunting to “outsiders”. The supply chain is complex and the real customers are often hard to identify. This is a highly unique, if not opaque, market and the buyers are often companies that pay third-party service providers to create content that is then provided for free to organizations and individual users. Buyers Covered: Consumers, Healthcare students, Healthcare professionals, Pharmaceutical and medical device companies, Medical licensing and specialty associations, Healthcare Providers, Teaching Hospitals, and Local, State, and Federal Government agencies. Key Findings: The healthcare sector accounts for 20% of the total US market for Mobile Learning. It represents the largest single “vertical niche” for suppliers. A closer look at mobile device usage explains why. The US healthcare sector employs almost 13 million people and 6.5 million are healthcare “professionals”, defined as those employees that provide direct medical care to patients. At least 18% of these 6.5 million people already use personal digital assistants (PDAs), or other mobile devices such as handheld tablets, and smartphones (cellular phones with PDA functionality). Based on current adoption patterns, over 3 million healthcare professionals will be mobile device users by 2011. Evidenced-based mobile Clinical Decision Support (CDS) is the most mature of the products discussed in this report--and is the largest market in terms of dollars--but boasts a much lower CAGR growth rate through 2011 at just a five-year CAGR of 15.5%. The Mobile Learning services market is an active but almost hidden industry based on tight supplier-client relationships. Ambient Insight believes that there is a significant grey market in this area that would almost double our current sizing. The top buyers for Mobile Learning products and services in the US Healthcare market are the pharmaceutical and medical device manufacturing companies. Suppliers Covered: Access, Allscripts, Cerner, Clarinet Systems, CollectiveMed.com, Elsevier, eMedicine, ePatient, Epocrates, Handheldmed, Healthy Palmpilot, John Wiley & Sons, Kallisto Productions, Kaplan Medical, Lexi-Comp, Libsyn, Lime Twig Group, McKesson, Medical PocketPC, Medpage, MedsiteCME, Merck (MerckMedicus), MercuryMD, Microsoft, One True Media, OnPoint Digital, Palm, Panasonic, PDA Verticals, PocketProcedures, Podcasts.net, PodOmatic, Research in Motion, Siemens Medical, Skyscape, Sprint, Sun Microsystems, The Maxwell Group, TheraDoc, Thomson, T-Mobile, Total Learning Concepts, Unbound Medicine, Wyeth , Pharmaceuticals, and Yahoo! Buy this report NOW in the Ambient Insight Store. Analysis By: Jill Burger, Principal Research Analyst Price: $3,800.00 USD Single Copy License Availability: Available Now