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US Learning Technology Market

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US Learning Technology Forecasts




 

The US Market for Eight Learning Technology Products and Services: 2008-2013 Forecast and Analysis

Innovating Out of the Recession

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Overview:

The US demand for learning technology products and services is growing by a five-year compound annual growth rate (CAGR) of 16.3% and revenues reached $30 billion in 2008. The market is favorable for learning technology suppliers, despite, or perhaps because of, the recession.

The recession is now a growth catalyst for the sales of learning technology products and services. The analysis in this report combines the expenditures of eight buyer segments: consumer, corporations and businesses, federal government, local and state government, PreK-12 academic, higher education, non-profits and associations, and healthcare.

Despite the current financial crisis, the data indicate that the demand for learning technology in general is relatively immune from the recession. The current market offers significant revenue opportunities for suppliers, particularly those that offer second and third-generation products to buyers. These suppliers are innovating their way out of the recession and attracting investors and buyers.


Key Questions answered in this report:

  • What is the market for learning technology products in the context of the total US training and education market?
  • What learning technology products are now in the highest demand?
  • Which learning technology products are generating the highest revenues for suppliers?
  • What impact is the current recession having on innovation in the learning technology industry?
  • How are successful suppliers generating revenues in the recessionary climate?
  • What are the forecasts for technology, content, and services for each product type?

Contents:
There are 35 pages in the report, 11 tables, and 12 charts.

The 2008-2013 revenues for eight learning technology products are forecast in this report:

  • Self-paced eLearning
  • Digital Referenceware
  • Exam and assessment products
  • Real-time Collaboration-based Learning
  • Simulation-based and Game-based Learning
  • Cognitive Learning
  • Process-embedded Learning
  • Mobile Learning

The forecasts for Learning Technology Services are also included in the analysis. There are two major types of Learning Technology Services: custom content development for all of the eight product types and Software-as-a-Service (SaaS) platform hosting.

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Private Investment Trends in the US Learning Technology Industry: 1999-2008 Longitudinal Analysis

The Recession is a Growth Catalyst for the Learning Technology Industry

Ambient Insight offers a single flat-rate price of $2,350.00 (USD) for this report. The report is available now in the Ambient Insight Store.

Download the Free Executive Overview with complete Table of Contents, Key Findings, and Index of Companies Discussed in the Report:

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953KB PDF Document

  Overview:

Recession is good for the learning technology business. The recession is now a growth catalyst for both the sales of learning technology products and the investment in learning technology companies. While no industry is immune from a recession, education is known to be "recession-resilient" and investment firms are moving money into the industry in response to the downturn.

There was a dramatic spike in private investments made to learning technology companies in 2007 and 2008. Venture capital is flowing at the highest rate since the last recession. Over 160 learning technology companies were funded in 2008, compared to 50 in 1999.

Between 1999 and 2008, $6.1 billion was invested in learning technology companies. Private investment in 2008 totaled over $1 billion, higher than any other year in the last ten years except 2000. Private investors expect a return on their investment within 3-5 years and are now targeting companies and products that they believe will be successful during the economic downturn. It is clear that those companies are "innovating their way out of the recession."


Key Questions answered in this report:

  • What learning technology products are attracting the largest investments?
  • Are learning technology products designed for particular buying segments attracting investment?
  • What impact is the current recession and funding patterns having on innovation in the learning industry?
  • What are the differences between the current investment patterns and the patterns over the last 10 years?
  • Which learning technologies are venture capital and private investment firms avoiding?

Contents:
There are 62 pages in the report, 15 tables, and 16 charts.

This report provides extensive examples of competitors, products and services, and investment behavior to help suppliers and investors understand the market. This is evidence-based data designed to help suppliers and investors identify sustainable business models, fuel the development of competitive products, and generate significant revenues and profit. This kind of data is indispensable in recessionary business environments.

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