About Us Contact Us
Global Mobile Learning Market Research
 
For more information about our research, contact us at Image:  Send e-mail info@ambientinsight.com.

Our Mobile Learning reports are available now in the Ambient Insight Store.

International Mobile Learning Market Forecasts




2014-2019 China Mobile Learning Market

Mobile Learning Revenues Will Double to $2.3 billion in China by 2019

Pricing:
An organizational site license (multiple sites and unlimited users) can be purchased for US$2,350.00.

Overview:

The five-year compound annual growth rate (CAGR) for Mobile Learning products in China is 15.4% and revenues will more than double to $2.3 billion in 2019, up from the $1.1 billion reached in 2014

China was the second-largest Mobile Learning buying country after the US in 2014. By 2017, China will overtake the US as the top buying country. In 2014, China accounted for 26% of all Mobile Learning revenues in Asia. By 2019, China will account for 31% of all Mobile Learning revenues in Asia.

Due to the increasingly favorable market conditions, Ambient Insight has revised our China forecasts for Mobile Learning products significantly upward from previous forecasts.

There are two sections in this report: a demand-side analysis and a supply-side analysis. Additionally, there is an index of suppliers competing in the region. The demand-side analysis for China is broken out by six buying segments: consumers, federal government agencies, PreK-12 school systems, provincial/state/municipal government agencies, higher education institutions, and corporations & businesses.

Contents: This report has 61 pages, 10 tables, and 4 charts. Download the free Abstract: 2014-2019 China Mobile Learning Market



 

The spike in revenues for Mobile Learning products in China is due to five primary catalysts: the aggressive entry into the commercial industry by the Internet giants, the continued dominance of the telecoms and device makers in the market, the diversification of the large online education providers into Mobile Learning, the massive number of Mobile Learning VAS subscriptions, the adoption of tablets and digital content in the PreK-12 schools, and the high consumer demand for early childhood learning products.

The supply-side analysis breaks out revenues by four product types: packaged digital content, value added services (VAS), custom content development services, and authoring tools & platforms. Packaged Mobile Learning content includes educational apps, edugames, eBook-based reference-ware, and eTextbooks. The supply-side analysis also includes an analysis on the investments made to learning technology companies operating in China; investment totals made to suppliers in 2014 are broken out by eight subject matter areas.

Clearly, the market conditions are favorable for Mobile Learning suppliers in China. That said, doing business in China can be challenging even for a domestic firm and can be outright daunting for a foreign firm. The app ecosystem is particularly complex in China with hundreds of Android app stores. Getting apps on devices and paying for apps is anything but straightforward. An analysis of these challenges and how suppliers are overcoming them is included in this report.

The "2014-2019 China Mobile Learning Market" report is available now in the Ambient Insight Store.

Go Back to TopBack to Top

2014-2019 Asia Mobile Learning Market

Massive Demand for Mobile Learning Content Creates Lucrative Revenue Opportunities in Asia

Pricing:
An organizational site license (multiple sites and unlimited users) can be purchased for US$3,875.00.

Overview:

Asia is the most vibrant and unique Mobile Learning market on the planet. Asia will generate the highest revenues for Mobile Learning throughout the forecast period. Mobile Learning revenues in Asia reached $4.5 billion in 2014 and will surge to $7.7 billion by 2019, according to a new report by Ambient Insight called "The 2014-2019 Asia Mobile Learning Market."

Consumers are driving the market, particularly in so-called mobile-first and mobile-only countries. Mobile penetration rates are overwhelmingly higher than PC penetration rates in fourteen of the twenty-one countries analyzed in this report; these are mobile-only countries and they are all rapidly developing economies. Mobile Learning is the only viable learning technology in mobile-only countries.

There are two sections in this report: a demand-side analysis and a supply-side analysis. Additionally, there is an index of suppliers competing in the region. The demand-side analysis includes forecasts for twenty-one countries in Asia: Australia, Bangladesh, Cambodia, China (including Hong Kong and Macao), India, Indonesia, Japan, Laos, Malaysia, Mongolia, Myanmar (Burma), Nepal, New Zealand, Pakistan, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam.

The demand-side analysis for Asia (and for China, India, Indonesia, Japan, and South Korea) is further broken out by six buying segments: consumers, federal government agencies, PreK-12 school systems, provincial/state/municipal government agencies, higher education institutions, and corporations & businesses.

Contents: This report has 146 pages, 41 tables, and 4 charts. Download the free Executive Overview: 2014-2019 Asia Mobile Learning Market



 

The dramatic increase in revenues for Mobile Learning products in Asia is due to six primary catalysts: The high concentration of mobile-only countries, the strong consumer demand for mobile educational apps, the doubling of Mobile Learning VAS subscribers in the last two years, the popularity of personal learning devices, the major presence of device makers and telecoms in the market, and the massive growth in China.

The revenue forecasts for four Mobile Learning product types for the region combined are included in the supply-side section including packaged content, Mobile Learning VAS, custom content development services, and tools/platforms. Additionally, a breakout of these four product types is included for China, India, Indonesia, Japan, and South Korea.

Because consumers are the largest buyers of Mobile Learning content in China, India, Indonesia, Japan, and South Korea, a breakout of revenues for nine different content types is included for consumers in those countries.

Over 440 suppliers operating in specific countries in Asia are cited in this report to help international suppliers identify local partners, distributors, resellers, and potential merger and acquisition (M&A) targets.

The "2014-2019 Asia Mobile Learning Market" report is available now in the Ambient Insight Store.

Go Back to TopBack to Top




2013-2018 North America Mobile Edugame Market

Consumers in Canada and the US are Avid Buyers of Mobile Edugames

Pricing:
An organizational site license (multiple sites and unlimited users) can be purchased for US$2,350.00.

Overview:

The revenues for Mobile Edugames in North America reached $227.9 million in 2013, according to a new report by Ambient Insight called the "2013-2018 North America Mobile Edugame Market." The five-year compound annual growth rate (CAGR) is 12.5% and revenues will spike to $410.27 million by 2018.

Consumers are by far the major buyers of mobile edugame digital content in Canada and the US and they will continue to dominate throughout the forecast period. The majority of consumer edugame purchases fall into the two ends of the age spectrum: math and language learning for young children and brain trainers and brain fitness apps for elders.

There are four analysis sections in this report: trends, demand-side, supply-side, and investments patterns/business models. The demand-side analysis provides suppliers with insights into the buying behaviors and market catalysts. The supply-side analysis breaks out forecast revenues by six types of mobile edugames: knowledge based, skill-based, knowledge based, brain trainers, language learning, location-based learning, and augmented reality.

Contents: This North America regional report has 76 pages, 9 tables, and 2 charts. Download the free Abstract: 2013-2018 North America Mobile Edugame Market



 

A significant challenge for edugame suppliers serving the consumer segment is determining the mobile platform they will target. Some segments are easier to target, since they often standardize on specific platforms. The consumer segment is more difficult since it uses all the mobile platforms including dedicated gaming devices, rarely in use in the other segments.

The number of new edugames coming on the North America market is exploding. New products are coming from veteran game developers, brands, ad agencies, one-person startup shops, and hobbyists. Targeting specific buyers with particular edugame types is key to generating revenues in North America.

Typically, the buyer segments that contribute the most to revenues for edugame packaged content are consumers, PreK-12, and higher education. Revenues for content services are concentrated in the government, corporate, healthcare, and nonprofit segments. This report identifies trends that affect buying behaviors.

The "2013-2018 North America Mobile Edugame Market" report is available now in the Ambient Insight Store.

Go Back to TopBack to Top

To learn more about our research, send e-mail to Image:  Send e-mail info@ambientinsight.com.



Copyright ©2015 Ambient Insight, LLC. All rights reserved. Privacy Policy | Site Map |