|
Ambient Insight offers a single flat-rate price of $9,125.00 (USD) for a corporate or organizational worldwide site license (multiple sites and unlimited users.) Buyers may also purchase a site license to single tables from the report for $850.00 (USD) each.
The following two reports can be purchased NOW in the Ambient Insight Store.
Mobile Learning Defined
Ambient Insight defines Mobile Learning as knowledge transfer events, content, tools, and applications built using Mobile Information Architecture and accessed on handheld computing devices.
Ambient Insight provides revenue forecasts for three major categories of "native" Mobile Learning products: location-based learning, device-embedded learning, and handheld decision support.
We track the revenues for several types of packaged content optimized for handheld devices including language learning, consumer education, patient education, mobile textbooks, training and education podcasts, field service performance support, training videos, general reference, medical reference, study guides, exam preparation, quizzes, tutorials, and educational games.
Ambient Insight also forecasts the services revenues for Mobile Learning content and application design, conversion, localization, production and development, administration, training, support, and delivery.
For more information about these reports, contact us at  info@ambientinsight.com.
The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis
(includes the full Table of Contents for this report)
| |
This report is the most comprehensive analysis of the use of Mobile Learning products and services on the market today. The current market for Mobile Learning products and services in the US is growing at a five-year compound annual growth rate (CAGR) of 27.3%.
There are 75 pages in the report, 8 tables, and 16 charts.
This report forecasts the expenditures for Mobile Learning products and services across seven customer buying segments: consumer, corporations and businesses, federal government, state and local government, PreK-12 academic, higher education, and non-profits and associations.
The largest revenue opportunity for suppliers throughout the forecast period is the demand for Mobile Learning packaged content. The second largest revenue opportunity for suppliers is the demand for content development services and content conversion services.
The largest buyers in terms of revenues are the local, state, and federal government agencies followed by consumers. The single largest vertical demand is in the healthcare industry. The fastest growing demand is in the various "blue-collar" vertical industries that are adopting the products for sales, support, and field force performance support. Corporate sales training is a very clear revenue opportunity for suppliers. There are several major growth factors driving the US Mobile Learning market:
- Content developers and publishers are aggressively converting legacy content and developing new rich multimedia Mobile Learning content
- The rapid evolution of powerful convergent and connected wireless handheld devices with mobile Web browsers
- The availability of advanced mobile operating systems, robust mobile application software, and rich client interfaces
- User interface technology that overcomes the limitations of the small device footprint of most handheld devices
- The aggressive continuation of the rollout of third-generation (3G) cellular networks in the US that began in 2005 and 2006
- The rollout of fixed wireless broadband (such as WiMAX) in 2006-2007
The amount of mobile content on the market is growing exponentially. There are now waves of mobile content hitting the market including music, radio, TV, ebooks, audiobooks, podcasts, mobile Web sites, social networking sites, mobile blogs, movies, phonecasting and video conferencing, news, search, advertising, and rich interactive games. Mobile Learning content is one of the products arriving on these waves.
There are six major types of Mobile Learning products forecast in this report including: software tools, handheld decision support, packaged content, location-based learning, services, and hardware-based technology. There are many variations of each of these products and they are broken out in this forecast when necessary. Mobile Learning packaged content is broken out by seven additional subcategories in this report: audio books, ebook learning & reference, language learning, exam prep, general training, handheld educational gaming, and tutoring content.
The suppliers covered in this report include: Adobe Macromedia, AcroDesign Technologies, ActSoft, Apple, Astraware, Audible, Audience Voting, Blackboard, BreedSoftware, BuddyPing, Cerner, CP Wireless Audience Response, Dallas Semiconductor, DodgeBall, eInstruction, FieldCentrix, Fleetwood, GAn-XSoft, Global Knowledge, Go Test Go, Groenstedt Group, GTCO CalComp, Guide by Cell, Handango, Herecast, Hot Lava Software, Hyper Interactive Teaching Technology (H-ITT), Intelligent Spatial Technologies, InterLingua Educational Publishing, JACware, Kallisto Productions, LdwSoft, Learn.com, LearningSoft, LearnStar, Lexi-Comp, Linguatronics, LingvoSoft, Libsyn, Lynda.com, The Maxwell Group, MentorMate, Meridia Audience Response, Microsoft, Microvision, MobileTopSoft, Museum411, NetLibrary, Nokia, No Island Media, One True Media, OnPoint Digital, Palm, PalmGear, PaperClick, PDAmill, Perago, PodOmatic, podTraining, Pod2Mobile, Questionmark, Questra, Quick Tally Interactive Systems, Quizdom, Rabble, Random House, RealoreStudios, Reed Elsevier, Ripple Training, Salesforce.com, Samsung, SAT, Sendia, SkillSoft, Smartbox, Socialight, SpaceTime Mobile, Spatial Adventures, Spotlight Mobile, SquareLoop, Still Motion Media, StoryQuest, StreetHive, Tegrity, Sun Microsystems, Thomson Learning, Transparent Language. Trinity Workplace Learning, Turning Technologies, TwigPod Productions, Waterhouse Group, WeComply, WideRay, Wireless Generation, and Zipit.
Buy this report NOW in the Ambient Insight Store.
|
Analysis By: |
Sam S. Adkins, Chief Research Officer
|
|
Price: |
$9,125.00 USD Organizational Site License |
|
Availability: |
Available now |
|
US Healthcare Demand for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis
(includes the full Table of Contents for this report)
| |
The current market for Mobile Learning in the US Healthcare industry is growing at a five-year compound annual growth (CAGR) rate of 23.5%.
Discerning who the buyer is in this market can be daunting to “outsiders”. The supply chain is complex and the real customers are often hard to identify. This is a highly unique, if not opaque, market and the buyers are often companies that pay third-party service providers to create content that is then provided for free to organizations and individual users.
There are 70 pages in the report, 13 tables, 12 charts, and 2 appendices.
Consumers. Healthcare Students, Healthcare professionals, Pharmaceutical and medical device companies, Medical licensing and specialty associations, Healthcare Providers, Teaching Hospitals, and Local, State, and Federal Government agencies.
The healthcare sector accounts for 20% of the total US market for Mobile Learning. It represents the largest single “vertical niche” for suppliers. A closer look at mobile device usage explains why. The US healthcare sector employs almost 13 million people and 6.5 million are healthcare “professionals”, defined as those employees that provide direct medical care to patients.
At least 18% of these 6.5 million people already use personal digital assistants (PDAs), or other mobile devices such as handheld tablets, and smartphones (cellular phones with PDA functionality). Based on current adoption patterns, over 3 million healthcare professionals will be mobile device users by 2011.
This market is looking at healthy growth, and could be particularly lucrative for industry players who are able to develop and effectively market the right balance of offerings. Ambient Insight has identified several lagging and leading indicators, including:
- Proliferation of mobile devices among healthcare professionals
- The payors are aggressively encouraging and subsidizing the deployment of mobile infrastructure at provider sites
- A number of acquisitions indicating that the largest healthcare publishers are entering the Mobile Learning market
Evidenced-based mobile Clinical Decision Support (CDS) is the most mature of the products discussed in this report--and is the largest market in terms of dollars--but boasts a much lower CAGR growth rate through 2011 at just a five-year CAGR of 15.5%.
The Mobile Learning services market is an active but almost hidden industry based on tight supplier-client relationships. Ambient Insight believes that there is a significant grey market in this area that would almost double our current sizing.
The top buyers for Mobile Learning products and services in the US Healthcare market are the pharmaceutical and medical device manufacturing companies.
Access, Allscripts, Cerner, Clarinet Systems, CollectiveMed.com, Elsevier, eMedicine, ePatient, Epocrates, Handheldmed, Healthy Palmpilot, John Wiley & Sons, Kallisto Productions, Kaplan Medical, Lexi-Comp, Libsyn, Lime Twig Group, McKesson, Medical PocketPC, Medpage, MedsiteCME, Merck (MerckMedicus), MercuryMD, Microsoft, One True Media, OnPoint Digital, Palm, Panasonic, PDA Verticals, PocketProcedures, Podcasts.net, PodOmatic, Research in Motion, Siemens Medical, Skyscape, Sprint, Sun Microsystems, The Maxwell Group, TheraDoc, Thomson, T-Mobile, Total Learning Concepts, Unbound Medicine, Wyeth , Pharmaceuticals, and Yahoo!
Buy this report NOW in the Ambient Insight Store.
|
Analysis By: |
Jill Burger, Principal Research Analyst
|
|
Price: |
$9,125.00 USD Organizational Site License |
|
Availability: |
Available now |
|
|
