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New suppliers are entering the market at a steady pace. New native Mobile Learning development tools and delivery platforms (built from the ground up to support Mobile Learning) continue to come on the market including highly-specialized tools designed to create Location-based Learning, augmented reality, edugames, exams and practice tests, and educational applications that will run on ebook readers and dedicated gaming devices.
The demand-side analysis in this report forecasts the expenditures for Mobile Learning products and services in eight US buying segments: consumer; corporations and businesses; federal civilian and military government; state and local government; PreK-12 academic; higher education; NGOs, non-profits, and associations; and healthcare.
There are revenue opportunities for suppliers in all the Mobile Learning categories with varying degrees of barriers-to-entry depending on the product type and the target buying segment.
The supply-side analysis in this report forecasts the expenditures for three major categories of Mobile Learning products and services: packaged applications and content, services, and technology. Throughout the forecast period, the sales of packaged content will generate the highest revenue for suppliers.
The most significant catalyst is the adoption of Mobile Learning across all eight of the buyer segments discussed in this report. That said, it is important to stress that the buying behavior is unique in each segment.
There are 72 pages in the report, 22 tables, and 17 charts.
The analysis in this report identifies revenue opportunities for suppliers. This report answers the questions:
- Which buying segments represent the best revenue opportunities for suppliers?
- Who are the major buyers within specific segments?
- Who are the leading competitors?
- Which segments will be the top buyers by 2014?
- What products represent the highest revenue opportunities throughout the forecast period?
The "The US Market for Mobile Learning Products and Services: 2009-2014 Forecast and Analysis" report is available now in the Ambient Insight Store.
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The US Healthcare Market for Mobile Learning Products and Services: 2009-2014 Forecast and Analysis
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NOTE: Individual tables with corresponding sections from this report are available as Revenues Snapshots.
This report will be available September 8, 2010
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