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There are lucrative revenue opportunities for Learning Services suppliers competing in the US corporate market. The US corporate demand for Learning Services is growing by a five-year compound annual growth rate (CAGR) of 35.1% and will approach $10 billion by 2012. During the forecast period a growing percentage of this revenue will come from new buyers and this represents new revenue streams for suppliers. Yet tapping into these revenue streams is getting more complicated for suppliers.
US corporations are undergoing a process of decentralization and globalization. The supply chain is getting very complex and finding the buyer is becoming a challenge even for entrenched suppliers. The highest expenditures are still being made by enterprise buyers but the strongest demand for Learning Services is now coming from small and medium-sized (SMB) businesses in specific vertical industries. The current market is in a period of transition with new suppliers entering the market to meet the needs of these new buyers.
The market now favors innovative suppliers that are skilled at meeting the needs of non-enterprise vertical sector buyers. Suppliers that know the answer to the questions, “who is the new buyer?” and "what are they buying?" now have the advantage in the market. This report provides answers to those questions.
There are 62 pages in the report, 15 tables, and 15 charts.
The US corporate demand for Learning Services is growing by a five-year compound annual growth rate (CAGR) of 35.1%. There are several major factors that are contributing to the demand for Learning Services including:
- The decentralization and globalization of corporate buying organizations
- Aggressive competition for enterprise and LORG buyers
- The early signs of a "shake out" in an increasingly complex supply chain
- Customer migration away from packaged products towards custom services
- New revenue opportunities for open source product services
- Falling profit margins in the enterprise
- Grey market suppliers underbidding Learning Services suppliers
In general the top end of the market favors the global services suppliers but profit margins are eroding and suppliers have begun to compete solely on price. At the lower end of the market smaller regional and local suppliers are able to command higher prices based on the demand for vertical expertise.
Global services suppliers will generate lucrative revenues throughout the forecast period, but the smaller regional suppliers will have higher profit margins. There are very clear revenue opportunities for specific types of services and the market favors suppliers that can specialize in particular vertical sector needs or particular learning technologies.
Grey market suppliers are tapping into the demand for fast turnaround and low-cost services. It is quite common now for sales and marketing departments to purchase Learning Services from multimedia or Web-development firms that do not market themselves as learning providers. Regional and local suppliers believe they are competing with each other but their real competitors are the grey market suppliers.
In order to provide clarity for suppliers competing in a complex competitive landscape this report provides analyses by two demand-side categories and by two supply-side categories. The demand-side analysis includes revenue breakouts by ten vertical industry sectors and by four company size sub-segments. The supply-side analysis includes revenue breakouts by ten training subject matter areas and by eight learning services types. This provides actionable data to suppliers from four perspectives. (Download the Executive Overview to see a detailed description of each four of these categories)
The report forecasts revenues for Learning Services across eight learning product types. Suppliers tend to focus in one or two of these learning products. There are no suppliers that offer all eight types of services yet.
Suppliers discussed in this report include: Accenture, AchieveGlobal, Adobe, Aerolearn, Affective Learning, Affiliated Computer Services (ACS), Allen Communications, Allen Interactions, Answers.com, Apple, Applied Skills & Knowledge, Apollo Publishing, Atlantic Link, Baker Corporate Services, Bearing Point (KPMG), Berkeley College Corporate Services, Bodine Training Games, Booz Allen Hamilton, Brainshark, BreakAway, BTS Group, Carson Learning Services, Caveon, Chalk Software, Christensen/Roberts Solutions, Cognitive Partners, Computer Technology Services, Convergys, Deloitte Consulting, Delta College Corporate Services, Development Dimensions International (DDI), Donath Group, Duke Corporate Education, d’Vinci Interactive, ebrary, EDS, eMantras, Engineering & Computer Simulations (ECS), Enspire Learning, Equipment Simulations, ExamBuilder, ExcellerateHRO, ExecuTrain, Experience Builders, Fidelity, Fitability, Forio, Fusion Learning Systems, GE Capital, GeoLearning, Global Knowledge, General Physics, Global Mentoring Solutions, Groenstedt Group, Giunti Labs, Hewitt Associates, HP, Hurix, IBM, iLanguage, iLinc, Incentivize Solutions, Information Mapping, Ingenious Group, Insight Experience, Instancy, Intellor Group, Interwise, Intrepid Learning Solutions, InVision Learning, Kallisto Productions, Karta Knowledge Anywhere, Knowledge Factor, Knowledge-Forge, KnowledgePlanet, Left Brain Games, Lionbridge, Maxwell Group, Media 1 Interactive, MindIQ, Mindleaders (Thirdforce), Mountain Measurement, mySmartSimulations, New Horizons, New Jersey Institute of Technology (NJIT), NexLearn, NIIT, NogginLabs, No Island Media, NovaSim, Oracle, Otter Group, OutStart, Pearson Technology Group (PTG), Perago, Plateau Systems, Polaris Assessment Systems, Premiere Global Services, PreVisor, Productivity Point International (PPI), Professional Examination Service, Professional Podcasts, Qube Learning, Questionmark, Raytheon Professional Services, Richland College Corporate Services, rSmart, Root Learning, RWD Technologies, Saba-Centra, Safari Online, SkillCheck, Skillsoft, Springer, Solution Grove, SS&C, StoryQuest, Stottler Henke Associates, StudyCell, TATA Interactive, Thiagi Group, Trifus, Trivantis, Unicon, Valtera, VCampus, VCom3D, Visionary Integration Professionals (VIP), Waterhouse Group, Webinar Resources, and WILL Interactive.
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| Analysis By: | Sam S. Adkins, Chief Research Officer
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| Price: | $9,125.00 USD Organizational Site License |
| Availability: | Available Now |
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