For more information about our research, contact us at  info@ambientinsight.com.
Ambient Insight is an integrity-based market research firm that specializes in identifying revenue opportunities for suppliers. We know suppliers need precise product definitions and forecasts to compete in the learning technology industry. We have a breathtaking view of the US learning technology market.
We track eight buyer segments and six product types. We further break down each product into four sub-categories, so we have a data matrix of 8 x 6 x 4, or 192 data sets. It is the most complete view of the US demand for learning technology in the industry.
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Ambient Insight provides market research across all the buyer segments including: consumer, PreK-12 academic, higher education, local and state government, federal government, corporations, non-profits, and healthcare. Additionally we break out the corporate segment by four sub-segments and the federal segment by military and civilian agencies.
View Ambient Insight's 2008 Research Taxonomy
(19 Pages-1.6MB PDF Document)
Includes Research Methodology, Buyer Segmentation,
Product Definitions, and Pricing Model
We are the only research firm in the industry that has developed a learning product taxonomy based on pedagogy and information architecture principles. We don't throw everything in one basket and call it "eLearning". The current 2008 market for learning technology products and services is already over $31.3 billion and will reach over $74 billion by 2013. These products include:
We also provide market forecasts for these learning technology products in the context of two industry segments:
The total US Education and Training industry is now worth $971.2 billion. It is the second largest industry in the US after Healthcare. Teacher-led and instructor-led classroom training accounts for the overwhelming majority of all learning methods. The total learning technology market is only 3.2% of the entire 2008 market yet that 3.2% represents over $31.3 billion in revenues. As large as this overall market is there are additional revenues generated in the so-called "grey markets". These grey markets represent new revenue opportunities for product vendors.
The US Corporate training market has been shrinking at a small but steady rate (negative 2-3% CAGR) since the recession of 2000-2001. This decline is due to three trends: the cost efficiencies achieved with learning technology, the offshoring of jobs, and the reduction of training benefits offered to employees. These trends are particularly prominent in the large enterprise companies.
By 2013, the total US Training and Education market will drop to $946.3 billion. This decline is due to the cost efficiencies brought about by replacing classroom training with learning technology and, except for the corporate market, does not indicate a decline in actual training or education activities. The market for learning technology products and services will grow to $74.0 billion by 2013.
This growth is being driven to large extent by the boom in the SMB and for-profit academic markets and the strong Learning Services (Learning Business Process Outsourcing) trend. The Learning Services suppliers achieve higher profit margins with learning technology products and they are aggressively moving customers to these high-margin products.
There are several other factors driving this growth and they vary depending on the particular buying segment. Even with this strong growth, learning technology products will represent only 7.8% of the entire education and training market by 2013. Ambient Insight has a detailed 2007-2012 market forecast breakdown of all the learning technology products across all customer segments.
Ambient Insight provides forecast revenue by customer segment (demand-side) and by product category (supply-side) based on our proprietary Evidence-based Research Methodology (ERM).
Ambient Insight provides market revenue forecasts using our proprietary Evidence-based Research Methodology (ERM). The ERM is an iterative process based on predictive analytics that identify revenue opportunities for suppliers. ERM progresses from general patterns (the big picture) to very precise particular patterns. It is used to create a forecast model comprised of relevant predictors. The forecast model is refined as additional data becomes available.
For more information about our research, contact us at info@ambientinsight.com.
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