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The US Market for Self-paced eLearning Products and Services: 2009-2014 Forecast and Analysis
An organizational site license (multiple sites and unlimited users) can be purchased for $4,825.00.
NOTE: Individual tables with corresponding sections from this report are available as Revenues Snapshots.
The US market for Self-paced eLearning products and services reached $16.7 billion in 2009. The demand is growing by a five-year compound annual growth rate (CAGR) of 7.4% and revenues will reach $23.8 billion by 2014.
The US eLearning market is rebounding from the slow growth during the recession. In the past two years, the rate of growth for Self-paced eLearning products and services has slowed, down from a 22% growth rate in the 2007-2012 forecast period. Recently, however, this rate of decline has stabilized and the growth rate is rising in all the buying segments.
This report provides extensive examples of competitors, products, and buying behavior to help suppliers understand the market. This is evidence-based data designed to help suppliers create sustainable business models, develop competitive products, develop go-to-market strategies, and generate significant revenues and profit. This kind of data is indispensable in recessionary business environments.
There are six major types of Self-paced eLearning products and services forecast in this report including:
- IT packaged content
- Non-IT packaged content
- Custom content development services
- Software tools
- Installed learning platform technology
Hosted platform services are the fastest growing product category and are growing at 12.8%. The demand for non-IT packaged content is growing by 9.4% driven in large part by the demand in the academic segments. Installed platforms are growing at a five-year CAGR of 6.1%. Throughout the forecast period, non-IT packaged content will generate the highest revenues followed by installed platforms and custom content development services.
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Key findings discussed in this report include:
- The buying behavior, product demand, competition, and market conditions vary in each buying segment and suppliers tend to specialize in meeting the needs of specific buying segments
- The recession is "factored" into the forecasts and the industry is entering a period of economic recovery
- In the current market, the most significant inhibitor is not the post-recessionary climate, but product substitution
- Private investment surged in 2007 and 2008 and several companies launched successful IPOs in the last year
- New suppliers are coming into the market at a steady rate
- There are significant untapped revenue opportunities in the US market
- The strong growth in the global market has created revenue opportunities for US suppliers
A new wave of adoption is now underway and new buyers and new suppliers are emerging at a steady rate. This trend started before the recession and the recession acted as a catalyst accelerating the new wave of adoption. In the current economic recovery, the market favors suppliers that can identify and meet the needs of these new buyers.
There are 64 pages in the report, 19 tables, and 15 charts.
The analysis in this report identifies the most lucrative revenue opportunities for suppliers. This report answers the questions:
- What are the growth rates for each product type in a particular segment?
- What products are growing in demand?
- Which segments represent the best revenue opportunities?
- What are the highest revenue opportunities throughout the forecast period?
- How do successful suppliers compete in the market?
- What is the current state of the supply chain?
- How can suppliers generate revenues in a mature market?
This report forecasts the expenditures for Self-paced eLearning products and services across eight customer buying segments: consumer; corporations and businesses; federal civilian and military government; state and local government; PreK-12 academic; higher education, NGOs, non-profits, and associations; and healthcare.
This report provides extensive examples of competitors, products, and buying behavior to help suppliers understand the market. This is evidence-based data designed to help suppliers create sustainable business models, develop competitive products, and generate significant revenues and profit. This kind of data is indispensable in periods of economic recovery.
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Analysis By: |
Sam S. Adkins, Chief Research Officer
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Organizational Site License Price: |
$4,825.00 USD |
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