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The 2015-2020 Worldwide Self-paced eLearning Market




The 2015-2020 Worldwide Self-paced eLearning Market: Premium Edition

The Smart Planet: The Self-paced eLearning Market is now a Global Ecosystem Across 120 Countries

Pricing:
An organizational site license for the Premium Edition of this research (multiple sites and unlimited users) can be purchased for USD $8,750.00.

The Premium Edition is an Excel file that includes 25 tables: seven tables (one for each region) that combined, provides five-year 2015-2020 forecasts for 120 countries. There are seven supply-side tables that provide five-year forecasts for three categories of eLearning products for each region combined. There is a worldwide demand-side table and a worldwide supply-side table. Due to the concentrated revenues in the US, there are also five US-centric tables that break out content expenditures for the corporate and consumer segments.

Premium reports are designed for suppliers that understand the buying behavior in specific countries and just need the global five-year country and product forecasts that they use for their strategic and tactical planning.

China and Brazil are the largest buying countries in their respective regions and the Premium includes a table for each country with forecasts broken out by six buying segments: Consumer, Corporations & Businesses, PreK-12 Academic, Higher Education, Federal Government, and Local/Provincial Government buyers. There is also a supply-side table for three product types for both China and Brazil.

Overview:

The worldwide market for Self-paced eLearning reached $46.9 billion in 2015. The five-year compound annual growth rate is flat at 0.4%%, but revenues will reach $47.9 billion by 2020. Five-year revenue forecasts are provided for 120 countries in this report.

Until recently, Self-paced eLearning products were only in high demand in developed economies. Due to the rapid adoption of eLearning now taking place in developing economies and the explosion in the number of new suppliers, it is now possible to see the contours of a global eLearning ecosystem. The suppliers competing in all 120 of the countries analyzed in this report are now part of an international supply chain.

Five-year regional forecasts for three types of eLearning products are provided for seven regions: Africa, Asia Pacific, Eastern Europe, Latin America, the Middle East, North America, and Western Europe.

Throughout the forecast period, in terms of revenues, the top buying countries are the US, China, Canada, South Korea, and India. The US is the largest eLearning market in the world by a wide margin, yet the growth rate in the US is now negative at -2.7%, the first time the US eLearning market has entered negative territory in the history of the industry. Nevertheless, the high revenues in the US will remain steady throughout the forecast period.

The astonishing growth rates and adoption rates in countries like Laos, Thailand, Uganda, Cambodia, and Ghana are good examples of once-nascent markets that became vibrant revenue opportunities for suppliers in just the last two years (literally "overnight" in the context of a learning technology product lifecycle.)

Image:  Top Twenty 2015-2020 eLearning Growth Rates bv Country


 

The top twenty countries with the highest eLearning growth rates in the world are Laos, Thailand, Uganda, Cambodia, Ghana, Rwanda, Mongolia, Myanmar, Senegal, Nepal, The Dominican Republic, Kenya, Honduras, Sri Lanka, Vietnam, Ethiopia, El Salvador, Tanzania, Zambia, and Bangladesh; nine out of twenty are in the Asia region and eight are in Africa.

The supply-side section provides regional revenue forecasts for three types of eLearning products and services including: retail packaged content, custom content development services, and authoring tools/platforms.

Image: 2015-2020 eLearning Growth Rates by Seven Regions

As of December 2015, there were nine countries in the world with negative Self-paced eLearning five-year compound annual growth rates (CAGRs) including Algeria, Argentina, Costa Rica, Japan, New Zealand, Singapore, South Korea, Ukraine, and the USA. The factors driving the negative growth are different in each country. The global growth rate masks the higher growth rates in Africa, Eastern Europe, and Latin America. This report identifies the top buying countries in each region and provides a five-year forecast for each of these 120 countries:

  • In North America, revenue forecasts are broken out for Canada and the United States. Revenues are also broken out by six buying segments in both Canada and the US. Due to the large concentration of revenues in the US corporate segment, more detailed forecasts are provided for that segment including a breakout of total spending by company size, a breakout on spending on packaged content by ten vertical industries, and a breakout of US corporate expenditures on packaged content by ten subject matter categories. Additionally, the report provides forecasts for US consumer spending on packaged eLearning content by eight subject matter categories and forecasts for self-paced language learning courses by five languages.


  • In Latin America, revenue forecasts are broken out for seventeen countries: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Panama, Paraguay, Peru, Uruguay, and Venezuela. Two additional tables are provided for Brazil: a demand-side analysis by six buying segments and a supply-side forecast by three product types.


  • In Western Europe, revenue forecasts are broken out for twenty-four countries: Austria, Belgium, Bulgaria, Croatia, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Lithuania, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.


  • In Eastern Europe, revenue forecasts are broken out for fifteen countries: Albania, Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Georgia, Kazakhstan, Kyrgyzstan, Moldova, the Russian Federation, Serbia, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan.


  • In Asia Pacific, revenue forecasts are broken out for twenty-one countries: Australia, Bangladesh, Cambodia, China, India, Indonesia, Japan, Laos, Malaysia, Mongolia, Myanmar (Burma), Nepal, New Zealand, Pakistan, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam. Two additional tables are provided for China: a demand-side analysis by six buying segments and a supply-side forecast by three product types.


  • In the Middle East, revenue forecasts are broken out for twelve countries: Bahrain, Egypt, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Turkey, the United Arab Emirates (UAE), and Yemen.


  • In Africa, revenue forecasts are broken out for twenty-nine countries: Algeria, Angola, Benin, Burkina Faso, Burundi, Cameroon, Côte d'Ivoire (Ivory Coast), Ethiopia, Ghana, Kenya, Madagascar, Malawi, Mali, Mauritius, Morocco, Mozambique, Niger, Nigeria, Rwanda, Senegal, South Africa, Tanzania, Tunisia, Uganda, Zambia, and Zimbabwe.


A high-level analysis of the worldwide expenditures by buying segments is included in this report. While the buying behavior is different in each country, the worldwide revenues are highly concentrated in specific segments.

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Regional Editions

Massive Content Digitization Efforts and Booming Online Student Enrollments Driving Adoption of Self-paced eLearning

Pricing:
An organizational site license (multiple sites and unlimited users) for these Regional Editions are $3,875.00.

The Regional Editions include a demand-side forecast analysis with five-year forecasts and profiles for the top buying countries in each region, a supply-side section with revenue forecasts for three types of Self-paced eLearning products and services, and an index of suppliers in that specific region. Regional reports are designed for suppliers that are competing (or plan to compete) in specific regions.

2015-2020 Asia Pacific Self-paced eLearning Market: (Available Now for $3,875.00)


Asia is the second largest market for Self-paced eLearning in the world after North America. The five-year compound annual growth rate (CAGR) is 1.7% and Self-paced eLearning revenues in Asia will reach $12.4 billion in 2020, up from $11.4 billion in 2015.


Laos and Thailand have the highest growth rates in the world at 48.7%, and 46.2%, respectively. There are seven other Asia countries in the top twenty highest growth rates on the planet. The overall growth rate of 1.7% is due to the flat growth in China and the commoditization in the developed markets like South Korea and Japan.


In this report, revenue forecasts are broken out for twenty-one countries: Australia, Bangladesh, Cambodia, China, India, Indonesia, Japan, Laos, Malaysia, Mongolia, Myanmar (Burma), Nepal, New Zealand, Pakistan, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam.


The major catalysts driving the sales of Self-paced eLearning products in Asia are the rollout of national broadband education networks, large-scale technology deployments in the schools, content digitization efforts in the various federal, state, provincial, and municipal school systems, new government education policies, and the booming enrollment in online higher education.


There are two sections in this report: a demand-side analysis and a supply-side analysis. The demand-side analysis provides suppliers with five-year forecasts for twenty-one countries in Asia and supplies insight into the complexity of buying behaviors in those countries. A detailed forecast for China, India, Indonesia, Japan, and South Korea is provided broken out by six buying segments: consumers, federal government agencies, provincial/municipal government agencies, PreK-12 school systems, higher education institutions, and corporations & businesses.


The demand-side section also breaks out consumer spending on ten types of eLearning content for China, India, Indonesia, Japan, and South Korea.


The supply-side analysis provides five-year revenue forecasts for three categories of Self-paced eLearning: retail packaged content, custom content development services, and authoring tools/platforms for all twenty-one countries combined. Additionally, a breakout is provided for these three product types for China, India, Indonesia, Japan, and South Korea.


Over 400 suppliers in specific countries in Asia are cited in this report. This will help suppliers identify local partners, distributors, resellers, and potential merger and acquisition (M&A) targets.


This Asia Pacific Regional Self-paced eLearning report is available now in the Ambient Insight Store for $3,875.00.


Contents: The Asia regional report has 144 pages, 48 tables, and 3 figures. Download the free Executive Overview: AmbientInsight-2015-2020-Asia-Pacific-Self-paced-eLearning-Market-Abstract




Availability: As the seven Regional Editions become available, they can be purchased in the Ambient Insight Store.

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Country Editions

Booming Online Student Enrollments Driving Adoption of Self-paced eLearning

Pricing:
An organizational site license (multiple sites and unlimited users) for Country Editions are $1,850.00.

The Country Editions include a demand-side forecast analysis with five-year forecasts broken out by six buying segments: consumers, federal government agencies, PreK-12 school systems, municipal/ provincial government agencies, higher education institutions, and corporations & businesses. The supply-side section includes revenue forecasts for three types of Self-paced eLearning products and services, and an index of suppliers in that country.

China: (Available Now for $1,850.00)


China is the second largest Self-paced eLearning market in the world after the US. Revenues in China will reach $5.7 billion by 2020, down slightly from $5.8 billion in 2015. The compound annual growth rate (CAGR) is negative-to-flat at -0.3% and revenues will remain steady over the forecast period.


Economic conditions were challenging in China in 2015 with a stock market crash and a significant devaluation of the yuan. Despite this economic headwind, there has been little impact on the commercial online education sector. The flat growth rate for eLearning is not due to macroeconomic conditions, it is due to the sheer popularity of online education.


The commercial online education market in China is entering a commoditization stage and suppliers are starting to compete solely on price. The startups are focusing on growing their customer bases by offering free promotions and selling commercial products at very low prices. Ironically, all of the suppliers are reaching a growing number of customers, but are being pressured to reduce prices. In a commoditized market, demand stays high, but pricing power erodes.


The major catalysts driving the sales of Self-paced eLearning products in China are large-scale technology deployments in the schools, content digitization efforts in the various federal, provincial, and municipal school systems, high demand for digital English language learning courses, consumer demand for online test prep courses, the booming enrollment in online education across all segments, and the rapid adoption of early childhood eLearning in Chinese preschools are all driving sales.


There are two sections in this report: a demand-side analysis and a supply-side analysis. Additionally, there is an index of suppliers competing in the region. The demand-side analysis for China is broken out by six buying segments: consumers, federal government agencies, PreK-12 school systems, municipal/provincial government agencies, higher education institutions, and corporations & businesses.


The supply-side analysis provides five-year revenue forecasts for three categories of Self-paced eLearning: retail packaged content, custom content development services, and authoring tools & platforms. Breakouts for each of these products are provided for six buying segments: consumers, federal government agencies, PreK-12 school systems, provincial and municipal government agencies, higher education institutions, and corporations and businesses.


Packaged content accounts for the vast amount of revenues throughout the forecast period and those revenues are heavily concentrated in the consumer segment. A breakout of packaged eLearning ten content types is included in the consumer section.


This China Self-paced eLearning report is available now in the Ambient Insight Store for $1,850.00.


Online education in China is now growing in all the buying segments and now spans the entire spectrum of education and training in the country including preschool, PreK-12, higher education, vocational and adult education, professional training, and employee training.


There are two other significant trends in China's eLearning market: the proliferation of online education startups (and a spike in funding deals made with them) and the growing number of large Internet companies entering the market. Prior to 2014, large Internet companies tended to invest in online education companies and in relatively small amounts; in 2014 they started acquiring them and now compete directly in the market.


Contents: The China eLearning report has 63 pages, 16 tables, and 6 figures. Download the free Executive Overview: AmbientInsight-2015-2020-China-Self-paced eLearning-Market-Abstract


The United States: (Available Now for $1,850.00)


The growth rate for Self-paced eLearning in the United States (US) is now negative at -2.7%; this is the first time in the history of the US eLearning industry that growth has entered negative territory. Revenues in the US will drop from the $21.3 reached in 2015 to $18.6 billion by 2020. While the growth rate may seem low compared to the other countries, the revenues in the US are the highest in the world.


Even though the US eLearning market has entered negative territory, the vast majority of global revenues for eLearning are concentrated in the United States. China and South Korea have the highest eLearning revenues after the US, respectively, yet by 2020, the US revenues for eLearning will be nearly four times higher than China and more than ten times higher than South Korea. Clearly, the US is still the most lucrative revenue opportunity for global eLearning suppliers.


The US eLearning market has entered a new value migration phase in the product lifecycle characterized by commoditization and product substitution. In a commoditized market, the demand is very high, large volumes of products are sold, but the prices are falling as suppliers compete solely on price. Commoditization is also characterized by the lack of differentiation in products; customers opt for price over brand when the products are essentially the same.


Product substitution is when buyers migrate to newer products. There is now clear and ample evidence that US consumers are opting for Mobile Learning products instead of eLearning and this is dramatically cannibalizing revenues in the segment. The eLearning growth rate in the US consumer segment is distinctly negative at -4.4%, the lowest of all the buying segments. In stark contrast, the demand for Mobile Learning in the US consumer segment is relatively high at 9.6%.


There are two sections in this report: a demand-side analysis and a supply-side analysis. Additionally, there is an index of suppliers competing in the region. The demand-side analysis for the US is broken out by six buying segments: consumers, federal government agencies, PreK-12 school systems, municipal/state government agencies, higher education institutions, and corporations & businesses.


The supply-side analysis provides five-year revenue forecasts for three categories of Self-paced eLearning: retail packaged content, custom content development services, and authoring tools & platforms. Breakouts for each of these products are provided for six buying segments: consumers, federal government agencies, PreK-12 school systems, provincial and municipal government agencies, higher education institutions, and corporations and businesses. The corporate segment is further broken out by ten vertical industries and by four company size categories. Self-paced eLearning revenues in the US corporate segment are still heavily concentrated in enterprise and large organization (LORG) companies.


"The eLearning revenues in the US are still quite high," reports Adkins. "There are five major catalysts keeping revenues steady including the reduction of organization training budgets, the digitization initiatives and new education policies in the PreK-12 segment, the demand for online language learning products across all of the buying segments, the steady growth of online student enrollments in the two academic segments, and the rapid migration to digital products by the commercial training and education providers."


Packaged content accounts for the vast amount of revenues throughout the forecast period and those revenues are heavily concentrated in the consumer segment. A breakout of packaged eLearning ten content types is included in the consumer section.


This US Self-paced eLearning report is available now in the Ambient Insight Store for $1,850.00.


There are always revenue opportunities even in a down market, but suppliers may not be able to identify them. In a complex market with challenging conditions, it is vital for suppliers to have a precise analysis of the competitive landscape. This report is the most detailed analysis of the US eLearning market ever published, identifies the best opportunities, and provides invaluable data designed to strengthen strategic business plans.
Contents: The US eLearning report has 69 pages, 20 tables, and 11 figures. Download the free Executive Overview: AmbientInsight-2015-2020-US-Self-paced eLearning-Market-Abstract


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To learn more about our research, send e-mail to Image:  Send e-mail info@ambientinsight.com.



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